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The inverted pyramid reduces readership, understanding, engagement — even action, according to research by the Reuters Institute and others.
Master a structure that’s been proven in the lab to outperform the traditional news format at Catch Your Readers — our two-day persuasive-writing workshop on Oct. 14-15 in Salt Lake City.
There, you’ll learn an organizing scheme that grabs readers’ attention, keep it for the long haul and leaves a lasting impression.
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