Story structure affects readability scores
When you organize your copy logically, readers can read it more easily and get more out of it.
Or so says Bonnie J.… Read the full article
Writing workshops, communication consulting and writing services
When you organize your copy logically, readers can read it more easily and get more out of it.
Or so says Bonnie J.… Read the full article
The feature-style story structure attracts 300% more readers and increases reading by 520%, according to an A/B test by Groove HQ.… Read the full article
At about the time these Union soldiers were marching off to war, journalists invented the traditional inverted pyramid news structure. … Read the full article
Here’s the good news: You already know a structure that works for virtually everything you write.… Read the full article
“Prose is architecture,” said Ernest Hemingway. “It’s not interior design.”
When you write, you’re building something. Specifically, when you’re writing corporate communications, content marketing or public relations messages, you’re building an argument.… Read the full article
Feature-style stories outperform traditional news stories in readership, satisfaction and image.
That’s according to “The Impact Study of Newspaper Readership” (PDF).… Read the full article
If I told you there was a communication tool that reduces readership, diminishes understanding and causes engagement to take a nosedive, would you use it?… Read the full article
Talk about a transition. Here’s how author Erik Larson ends one chapter of Devil in the White City: Murder, Magic, and Madness at the Fair That Changed America:
Transitions can be hard to write. Maybe that’s why we keep turning back to these hackneyed transitions, listed in a Poynter Institute forum:
Let’s pause and ponder that for a minute too.… Read the full article
Internal, or small, transitions move your copy from paragraph to paragraph, from sentence to sentence, from idea to idea.… Read the full article