External transitions move readers from section to section
Talk about a transition. Here’s how author Erik Larson ends one chapter of Devil in the White City: Murder, Magic, and Madness at the Fair That Changed America:… Read the full article
Internal, or small, transitions move your copy from paragraph to paragraph, from sentence to sentence, from idea to idea.… Read the full article
“Signal words” — aka transitions — are the narrative glue that helps readers see what’s coming next, understand your whole message and see how the parts fit together (Herber, 1978).… Read the full article
“When you have news, report it,” advises Roy Peter Clark, Poynter Institute senior scholar. “When you have a story, tell it.”… Read the full article
The background might be an important component of your story. After all, the readers might need some of the following elements to fully understand your story:
But readers don’t need this material first.… Read the full article
It was a good story: More than 1,000 New Englanders would soon have safe, decent, affordable places to live, thanks to the Federal Home Loan Bank of Boston’s Affordable Housing Program.… Read the full article
When Ian Jones needed to craft a — yawn! — diversity story for employees at Columbia Gas of Virginia, his first instinct was to go with a fact pack.… Read the full article
Here’s the good news: You already know how to organize your copy.
Just think back to what your third-grade English teacher taught you.… Read the full article
How do you organize a compelling feature?
Model this piece, which Loring Leifer wrote for Northern Funds’ marketing magazine, Northern Update.… Read the full article