Understanding it is the first step to writing active messages
What is the passive voice?
“It’s Yoda talk,” says one of my clients.
Well … not exactly.… Read the full article
Which of these headlines is most likely to spur you to sign up for a webinar?
The first focuses on the webinar.… Read the full article
In 1946, a lawyer, author and writing consultant named Rudolph Flesch “started a revolution in journalism and business communication,” writes William Dubay, a readability consultant for Plain Language Services.… Read the full article
Want to see your Flesch Kincaid Grade Level drop? Your Flesch Reading Ease soar? Your Automated Readability Index hit the right target?… Read the full article
What’s in a name?
A great headline can mean the difference between a story that gets read — or one that gets passed over.… Read the full article
Note to self: “Label headline” is not a headline.
Label headlines like Label headlines carry a double problem.… Read the full article
Want to achieve your New Year’s resolutions this year? Just do as I do: Resolve to watch more reality TV.… Read the full article
Wendy Jorgensen’s job is to deliver city news to Plano, Texas, residents. Although the best way to do that is to make messages as readable as possible, city government messages in general have a reputation for being stodgy, dull and thick.… Read the full article
Think of the kicker as the fireworks display at the end of the Fourth of July picnic. It’s the reader’s reward for making it to the end of the piece.… Read the full article