Writing workshops, communication consulting and writing services
Let’s start with the bad news: More than half of American adults have basic or below basic prose skills, according to the Department of Education’s latest literacy test.… Read the full article
When I’m feeling whiny about how hard writing is, I turn to my file of quotes from the pros.… Read the full article
How does your message stand up against The Huffington Post?
After all, The Huffington Post is the third most popular online news site, after only Yahoo!… Read the full article
Read it and weep: After decades of reporting five levels of literacy, the largest adult literacy study in the world has dropped the top level.… Read the full article
What is the passive voice?
“It’s Yoda talk,” says one of my clients.
Well … not exactly. Here are three ways to activate the passive voice:
Which of these headlines is most likely to spur you to sign up for a webinar?
Or:
The first focuses on the webinar.… Read the full article
In 1946, a lawyer, author and writing consultant named Rudolph Flesch “started a revolution in journalism and business communication,” writes William Dubay, a readability consultant for Plain Language Services.… Read the full article
Want to see your Flesch Kincaid Grade Level drop? Your Flesch Reading Ease soar? Your Automated Readability Index hit the right target?… Read the full article
What’s in a name?
A great headline can mean the difference between a story that gets read — or one that gets passed over.… Read the full article
Note to self: “Label headline” is not a headline.
Label headlines like Label headlines carry a double problem.… Read the full article
