Help readers recall your message
When you organize your copy logically, readers can read it more easily and get more out of it.
Or so says Bonnie J.… Read the full article
Writing and editing
Why is structure important in writing?
Groove HQ: Features increase reading by 520%, readers by 300%
The feature-style story structure attracts 300% more readers and increases reading by 520%, according to an A/B test by Groove HQ.… Read the full article
Are you still using a 150-year-old content writing structure?
The inverted pyramid was born during the Civil War
At about the time these Union soldiers were marching off to war, journalists invented the traditional inverted pyramid news structure. … Read the full article
Think Outside the Pyramid for good writing structure
Master a writing structure that outperforms the traditional news format
Here’s the good news: You already know a structure that works for virtually everything you write.… Read the full article
Topple the inverted pyramid style
Feature-style story structure outperforms the traditional news format
“Prose is architecture,” said Ernest Hemingway. “It’s not interior design.”
When you write, you’re building something. Specifically, when you’re writing corporate communications, content marketing or public relations messages, you’re building an argument.… Read the full article
Feature article structure outperforms pyramid
Impact study: Features boost readership, satisfaction, image
Feature-style stories outperform traditional news stories in readership, satisfaction and image.
That’s according to “The Impact Study of Newspaper Readership” (PDF).… Read the full article
Inverted pyramid structure of news writing topples
Ways With Words study: Features more effective
If I told you there was a communication tool that reduces readership, diminishes understanding and causes engagement to take a nosedive, would you use it?… Read the full article
How is jargon a barrier to communication?
Technical terminology hurts SEO, social, PR
Why avoid jargon? Because jargon is a barrier to communication.
Jargon:
1. Makes your website harder to find and use.
… Read the full articleHow to write links for news releases
Create nofollow links, anchor links
Now that Google has cracked down on link schemes, link networks and unnatural linking, PR pros have to work to avoid SEO penalties for linking.… Read the full article
Why are subheadings important online?
Show the parts with subheads
Think of subheads as the icing on the cake.
Skimmers look at subheads to learn what content you’re offering on a web page, blog post or news release.… Read the full article