Writing workshops, communication consulting and writing services
Which of these food additives is more dangerous: Hnegripitrom or Magnalroxate?
Most people said the more difficult to pronounce Hnegripitrom was the most hazardous, according to a recent study by Hyunjin Song and Norbert Schwarz at the University of Michigan.… Read the full article
Here’s the problem with long sentences: Every time you add a word, you reduce comprehension.… Read the full article
When I recommend to my clients that they limit their word length to 5 characters per word, they roll their eyes and chortle.… Read the full article
Pulitzer Prize-winning humorist Dave Barry spent eight years teaching businesspeople how to write better. As he told Time magazine:
Take a tip from Barry: Avoid multisyllabic exhibitions of verbosity.… Read the full article
I’m often amazed at the amount of energy writers put into perfecting the sentence structure in the fourth paragraph of their piece when those same folks toss off a headline in the 17 seconds before happy hour on a Friday afternoon.… Read the full article
There’s nothing like noun phrases to make a tight sentence long, to transform clear, conversational language into stuffy bureaucratese:
Now that Google has cracked down on link schemes, link networks and unnatural linking, PR pros have to work to avoid SEO penalties for linking.… Read the full article
Users look for links on pages like puppies look for your best shoes.
Or so say Kara Pernice, Kathryn Whitenton and Jakob Nielsen, the authors of How People Read on the Web.… Read the full article
Read it and weep: 62% of tweens watch TV every day. 37% listen to music. But just 27% read — anything — every day.… Read the full article
The share of Americans who read for pleasure has fallen by more than 30% since 2004, according to the 2018 American Time Use Survey from the Bureau of Labor Statistics.… Read the full article
