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It was a good story: More than 1,000 New Englanders would soon have safe, decent, affordable places to live, thanks to the Federal Home Loan Bank of Boston’s Affordable Housing Program.… Read the full article
Here’s the good news: You already know how to organize your copy.
Just think back to what your third-grade English teacher taught you.… Read the full article
Jodie Foster is not planning to play me in the Sony Pictures movie of my life. Ron Howard will not direct the major motion picture version of my New York Times bestselling book.… Read the full article
If I came to your house and told you to grab your things and follow me, how far would you go?… Read the full article
Don’t let your nut graph become the pig in the snake, counsels Jacqui Banaszynski:
“I like the nut graph,” says the Knight Chair in Editing at the Missouri School of Journalism and visiting faculty member of The Poynter Institute.… Read the full article
My favorite scene in the movie “High Fidelity” is when Rob Gordon (John Cusack) becomes so depressed over his failed love life that he seeks solace in reorganizing his albums.… Read the full article
So you’ve chosen your organizing scheme. Here are some tips for pulling your story together.
What if I told you there was a free tool available that would help you convince readers to read your messages more often, read them more completely and spend more time reading them?… Read the full article
The feature-style story structure — aka the “stack of blocks” — is more memorable than the traditional news structure.… Read the full article
Brands that run more feature-style stories are seen as being more:
That’s according to “Impact,” a 2001 study led by the Readership Institute at Northwestern University and sponsored by the Newspaper Association of America and the American Society of Newspaper Editors.… Read the full article
