Groove HQ: Features increase reading by 520%, readers by 300%
The feature-style story structure attracts 300% more readers and increases reading by 520%, according to an A/B test by Groove HQ.… Read the full article
Writing workshops, communication consulting and writing services
The feature-style story structure attracts 300% more readers and increases reading by 520%, according to an A/B test by Groove HQ.… Read the full article
“Prose is architecture,” said Ernest Hemingway. “It’s not interior design.”
When you write, you’re building something. Specifically, when you’re writing corporate communications, content marketing or public relations messages, you’re building an argument.… Read the full article
Feature-style stories outperform traditional news stories in readership, satisfaction and image.
That’s according to “The Impact Study of Newspaper Readership” (PDF).… Read the full article
If I told you there was a communication tool that reduces readership, diminishes understanding and causes engagement to take a nosedive, would you use it?… Read the full article
Talk about a transition. Here’s how author Erik Larson ends one chapter of Devil in the White City: Murder, Magic, and Madness at the Fair That Changed America:
Transitions can be hard to write. Maybe that’s why we keep turning back to these hackneyed transitions, listed in a Poynter Institute forum:
Let’s pause and ponder that for a minute too.… Read the full article
The background might be an important component of your story. After all, the readers might need some of the following elements to fully understand your story:
But readers don’t need this material first.… Read the full article
It was a good story: More than 1,000 New Englanders would soon have safe, decent, affordable places to live, thanks to the Federal Home Loan Bank of Boston’s Affordable Housing Program.… Read the full article
When Ian Jones needed to craft a — yawn! — diversity story for employees at Columbia Gas of Virginia, his first instinct was to go with a fact pack.… Read the full article
Here’s the good news: You already know how to organize your copy.
Just think back to what your third-grade English teacher taught you.… Read the full article