Impact study: Features boost readership, satisfaction, image
Feature-style stories outperform traditional news stories in readership, satisfaction and image.
How long is too long for the mobile screen?
“Only the biggest/most complex stories should go above 600 words,” counsels the BBC in its guide to writing news for the mobile screen.… Read the full article
What if I told you there was a free tool available that would help you convince readers to read your messages more often, read them more completely and spend more time reading them?… Read the full article
Brands that run more feature-style stories are seen as being more:
That’s according to “Impact,” a 2001 study led by the Readership Institute at Northwestern University and sponsored by the Newspaper Association of America and the American Society of Newspaper Editors.… Read the full article
It’s the most retweeted word in the English language, according to viral marketing scientist Dan Zarrella: You.… Read the full article
Size does matter.
The longer your story, the less of it your readers will read — and the less likely they are to understand and act on it.… Read the full article
So much for the SEC’s new rules requiring companies to write more clearly about executive compensation.
This year’s compensation discussion and analysis (CD&A) sections — the first crop created under the new SEC mandate — are almost impossible to read.… Read the full article
Why make copy clearer and more readable?
In “Complex to Clear: Managing Clarity in Corporate Communication,” two researchers at the University of St.… Read the full article
Making a publication “easy to read” is the No. 1 way to increase readership.
If newspapers (and, by extension, other publications) become more “relaxing to read” and make it easier “to find what I’m looking for,” people will:
That was a key finding of “Impact,” a study by the Readership Institute.… Read the full article
Proxy statements have become so complex that investors need “a Sherpa guide and a magnifying glass” to figure out what companies spend on executive compensation, according to investor groups.… Read the full article