September 25, 2017

No. 1 way to increase readership

Make your message easier to read

Making a publication “easy to read” is the No. 1 way to increase readership.

No. 1 way to increase readership

Can you read me now? People spend more time reading, read more completely and read more often messages that are easy to read. Image by Ewan Robertson

If newspapers (and, by extension, other publications) become more “relaxing to read” and make it easier “to find what I’m looking for,” people will:

  • Spend more time reading the publication
  • Read it more completely
  • Read it more often

That was a key finding of “Impact,” a study by the Readership Institute.

How do you make it easy to read?

  • Write for Readability

    If you write at the 11th grade level, 97% or more of U.S. adults won’t be able to understand your copy, according to the Department of Education’s latest adult literacy test.

    Cut Through the Clutter - Ann Wylie's concise writing master class on April 17-18, 2018 in New YorkAt Cut Through the Clutter — a two-day concise-writing master class on April 17-18, 2018 in New York — you’ll dive into the results of this massive worldwide literacy study to get a reality check on who’s really getting your messages and at what level they read.

    And you’ll find out how to write easy-to-read messages that get more people to read your piece, read more of it, read it faster, understand it better and remember it longer. Specifically, you’ll learn how to:

    • Save up to 40% of the cost of business communications by making them easier to read. (FedEx, for instance, saved $400,000 a year by rewriting operations manuals.)
    • Increase reading by up to 75% by making one simple change to your copy.
    • Use a cool tool (it’s free!) to measurably improve readability.
    • Analyze your copy for 34 readability metrics — and leave with quantifiable targets, tips and techniques for improving each one.
    • Measure, monitor, manage and report readability — your No. 1 tool for making your messages more effective.

    Learn more about the Master Class.

    Register for Cut Through the Clutter - Ann Wylie's concise writing master class on April 17-18, 2018 in New York


    Browse all upcoming Master Classes.

    Would you like to hold an in-house Cut Through the Clutter workshop? Contact Ann directly.

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Source: “Understanding and Improving ‘Easy to Read’ Content,” Readership Institute

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