Understanding it is the first step to writing active messages
What is the passive voice?
“It’s Yoda talk,” says one of my clients.
Well … not exactly.… Read the full article
Which of these headlines is most likely to spur you to sign up for a webinar?
The first focuses on the webinar.… Read the full article
In 1946, a lawyer, author and writing consultant named Rudolph Flesch “started a revolution in journalism and business communication,” writes William Dubay, a readability consultant for Plain Language Services.… Read the full article
Want to see your Flesch Kincaid Grade Level drop? Your Flesch Reading Ease soar? Your Automated Readability Index hit the right target?… Read the full article
Wendy Jorgensen’s job is to deliver city news to Plano, Texas, residents. Although the best way to do that is to make messages as readable as possible, city government messages in general have a reputation for being stodgy, dull and thick.… Read the full article
Plug in a chunk of copy, and STORYtoolz will run it through seven readability indexes. STORYtoolz also delivers a wealth of other readability information — 34 pieces of data in all, from your longest sentence length to the number of “to be” verbs.… Read the full article
Ever wonder how Ernest Hemingway, the master of tight prose, would have handled your annual report?
Now you can find out.… Read the full article
The first step in managing readability is to measure it. Fortunately, digital tools make taking stock of your message’s readability easier than ever.… Read the full article