Impact study: Features boost readership, satisfaction, image
Feature-style stories outperform traditional news stories in readership, satisfaction and image.
When Ian Jones needed to craft a — yawn! — diversity story for employees at Columbia Gas of Virginia, his first instinct was to go with a fact pack.… Read the full article
I love it when my clients send me before-and-after pieces after I present a writing workshop.
For one thing, it’s gratifying to see that people’s writing actually improves after I visit!… Read the full article
Or so say the researchers behind “Impact,” a 2001 study (PDF) led by the Readership Institute at Northwestern University and sponsored by the Newspaper Association of America and the American Society of Newspaper Editors.… Read the full article
There is one great thing about the inverted pyramid lead.
“The only benefit of the inverted pyramid lead was that it put a lot of valuable information high in the story,” write Mario R.… Read the full article
Making a publication “easy to read” is the No. 1 way to increase readership.
If newspapers (and, by extension, other publications) become more “relaxing to read” and make it easier “to find what I’m looking for,” people will:
That was a key finding of “Impact,” a study by the Readership Institute.… Read the full article
If I told you there was a communication tool that reduces readership, diminishes understanding and causes engagement to take a nosedive, would you use it?… Read the full article
Too many communicators married the inverted pyramid when they were 19, have made a lot of triangular babies and have remained monogamous for all these years.… Read the full article