Impact study: Features boost readership, satisfaction, image
Feature-style stories outperform traditional news stories in readership, satisfaction and image.
I love it when my clients send me before-and-after pieces after I present a writing workshop.
For one thing, it’s gratifying to see that people’s writing actually improves after I visit!… Read the full article
There is one great thing about the inverted pyramid lead.
“The only benefit of the inverted pyramid lead was that it put a lot of valuable information high in the story,” write Mario R.… Read the full article
Making a publication “easy to read” is the No. 1 way to increase readership.
If newspapers (and, by extension, other publications) become more “relaxing to read” and make it easier “to find what I’m looking for,” people will:
That was a key finding of “Impact,” a study by the Readership Institute.… Read the full article
If I told you there was a communication tool that reduces readership, diminishes understanding and causes engagement to take a nosedive, would you use it?… Read the full article
Too many communicators married the inverted pyramid when they were 19, have made a lot of triangular babies and have remained monogamous for all these years.… Read the full article