How does your news measure up?
The BBC covers the most serious news known to man — West Bank stabbings, friendly fire air strikes, Justin Bieber’s bad behavior — and does so in an average of 4.7-character words.… Read the full article
Ever wonder how Ernest Hemingway, the master of tight prose, would have handled your blog post?
Ernest Hemingway, of course, was an American novelist, short-story writer, journalist, and sportsman.… Read the full article
There are a million readability tools out there. Among my favorites: STORYToolz readability analyzer.
Plug in a chunk of copy, and STORYToolz will deliver a wealth of readability information — 33 pieces of data in all, from the words you use to start your sentences to the number of “to be” verbs.… Read the full article
How do you define readability? Readability measures how easy your message is to read. That measurement is based on factors like sentence and word length.… Read the full article
I recently attended a conference where the Nielsen Norman Group unveiled its latest eyetracking research. After more than 20 years in the lab, watching people read and respond to text, they reported this finding:
“It is good to write clearly,” wrote Joseph M. Williams, “and anyone can.”
Williams developed “The Little Red Schoolhouse” writing course at the University of Chicago.… Read the full article
Which of these headlines is most likely to spur you to sign up for a webinar?
The first focuses on the webinar.… Read the full article
In 1946, a lawyer, author and writing consultant named Rudolph Flesch “started a revolution in journalism and business communication,” writes William Dubay, a readability consultant for Plain Language Services.… Read the full article