Writing workshops, communication consulting and writing services
Which of these headlines is most likely to spur you to sign up for a webinar?
Or:
The first focuses on the webinar.… Read the full article
Talk about TMI: Your readers receive the data equivalent of 174 newspapers — ads included — every single day, according to USC’s Annenberg School for Communication.… Read the full article
No punctuation transgression amuses me quite as much as the extraneous quotation mark. Because, “really,” when you inexplicably put “quotes” around a word or phrase, what is it that you’re “trying” to “say”?… Read the full article
Paying attention to readability will help you reach readers, improve communication and boost the bottom line. It can also help you manage writers, win debates during the approval process and report measurable communication success.… Read the full article
Want to make sure you’re not eradicating clarity in your organization?
Slaughter these problems instead, suggest Martin J. Eppler, Ph.D.,… Read the full article
How can you clarify your message?
The authors of “Complex to Clear: Managing Clarity in Corporate Communication” developed this CLEAR mnemonic for simplifying your subject:
I recently attended a conference where the Nielsen Norman Group unveiled its latest eyetracking research. After more than 20 years in the lab, watching people read and respond to text, they reported this finding:
What are the benefits of making your message measurably easier to read and understand?
Readability formulas measure how easy your message is to read based on average number of words per sentence, percentage of polysyllabic words and familiarity of words on the Dale Chall list.… Read the full article
The BBC covers the most serious news known to man — West Bank stabbings, friendly fire air strikes, Justin Bieber’s bad behavior — and does so in an average of 4.7-character words.… Read the full article
There are a million readability tools out there. Here are 6 of my favorites:
This tool not only analyzes readability, but also gives you different ways to dig into your message.… Read the full article
