Even rocket scientists and brain surgeons don’t want it to be harder
It never fails.
“It is good to write clearly,” wrote Joseph M. Williams, “and anyone can.”
Williams developed “The Little Red Schoolhouse” writing course at the University of Chicago.… Read the full article
How does your message stand up against The Huffington Post?
After all, The Huffington Post is the third most popular online news site, after only Yahoo!… Read the full article
Which of these headlines is most likely to spur you to sign up for a webinar?
The first focuses on the webinar.… Read the full article
In 1946, a lawyer, author and writing consultant named Rudolph Flesch “started a revolution in journalism and business communication,” writes William Dubay, a readability consultant for Plain Language Services.… Read the full article
Want to see your Flesch Kincaid Grade Level drop? Your Flesch Reading Ease soar? Your Automated Readability Index hit the right target?… Read the full article
Wendy Jorgensen’s job is to deliver city news to Plano, Texas, residents. Although the best way to do that is to make messages as readable as possible, city government messages in general have a reputation for being stodgy, dull and thick.… Read the full article
Plug in a chunk of copy, and STORYtoolz will run it through seven readability indexes. STORYtoolz also delivers a wealth of other readability information — 34 pieces of data in all, from your longest sentence length to the number of “to be” verbs.… Read the full article