Make your e-zine interesting, relevant, easy
What’s the secret to a successful e-zine? Make ’em laugh; make ’em think; make ’em Skimm.
Here’s the good news: You already know how to organize your copy.
Just think back to what your third-grade English teacher taught you.… Read the full article
Jodie Foster is not planning to play me in the Sony Pictures movie of my life. Ron Howard will not direct the major motion picture version of my New York Times bestselling book.… Read the full article
My favorite scene in the movie “High Fidelity” is when Rob Gordon (John Cusack) becomes so depressed over his failed love life that he seeks solace in reorganizing his albums.… Read the full article
Brands that run more feature-style stories are seen as being more:
That’s according to “Impact,” a 2001 study led by the Readership Institute at Northwestern University and sponsored by the Newspaper Association of America and the American Society of Newspaper Editors.… Read the full article
Talk about a transition. Here’s how author Erik Larson ends one chapter of Devil in the White City: Murder, Magic, and Madness at the Fair That Changed America:
Think of the kicker as the fireworks display at the end of the Fourth of July picnic. It’s the reader’s reward for making it to the end of the piece.… Read the full article
It’s easy to end an inverted-pyramid story: Stop typing.
Sadly, coming to an abrupt halt doesn’t work for feature-style stories.… Read the full article