External transitions move readers from section to section
Talk about a transition. Here’s how author Erik Larson ends one chapter of Devil in the White City: Murder, Magic, and Madness at the Fair That Changed America:… Read the full article
New York’s Grey Lady isn’t so gray any more. Topping one-third of its stories with feature leads, The New York Times covers the world in living color.… Read the full article
Talk about diving into the work.
During a recent NOT Your Father’s News Release Master Class, Phillips 66 communicator Shannon Vogt wrote and rewrote, asked for group feedback every chance she got, and left with a totally rewritten piece.… Read the full article
My favorite scene in the movie “High Fidelity” is when Rob Gordon (John Cusack) becomes so depressed over his failed love life that he seeks solace in reorganizing his albums.… Read the full article
What if I told you there was a free tool available that would help you convince readers to read your messages more often, read them more completely and spend more time reading them?… Read the full article
The feature-style story structure — aka the “stack of blocks” — is more memorable than the traditional news structure.… Read the full article
Brands that run more feature-style stories are seen as being more:
That’s according to “Impact,” a 2001 study led by the Readership Institute at Northwestern University and sponsored by the Newspaper Association of America and the American Society of Newspaper Editors.… Read the full article
There is one great thing about the inverted pyramid lead.
“The only benefit of the inverted pyramid lead was that it put a lot of valuable information high in the story,” write Mario R.… Read the full article
I was training a group of magazine writers recently, when one brave soul, Marty, shared his lead: