Learn to get the word out with media relations pieces
Some 55% to 97% of all press releases sent to media outlets are never used, according to Dennis L. Wilcox and Lawrence W. Nolte’s Public Relations Writing and Media Techniques.
So what are PR practitioners, PR writers and other PR pros to do?
“The release I worked on in Ann’s Master Class got 68.5% more page views and 19% more coverage vs. our top competitors than average. It got picked up by two targeted industry publications and resulted in a follow-up interview with our metro daily.”
— Loren LeVasseur, public relations supervisor, Coverys
Read more rave reviews
Learn to put your PR pieces among the 3% to 45% that actually get the word out at NOT Your Father’s PR Writing, writing coach Ann Wylie’s media relations-writing Master Class, Nov. 13-17.
In this PR-writing course, you’ll join other corporate-communications, social-media and PR professionals to learn how to:
Think Like a Reporter
Learn to write press releases, case studies and other online PR pieces that your readers will love, and that no editor will be able to pass up.
Think Outside the Pyramid
Develop your PR-writing mastery in this session for crafting the perfect pitch, news release or other PR piece.
Cut Through the Clutter in PR
Make every piece you write easier to read and understand:
Write Killer Soundbites
Turn lame-ass quotes into killer bites:
Reach Reporters Where They Look
Reach nonreaders with words:
Plus: Live Editing Sessions
Put the “master” in the Master Class by practicing and perfecting the skills you learn in the workshop. You’ll:
Master the techniques writing coach Ann Wylie has used to earn more than 60 communication awards, including two IABC Gold Quills — the Pulitzer Prizes of business communications.
Location & logistics
Join us LIVE via Zoom and LinkedIn from noon to 2 p.m. Central on:
- Nov. 13: Think Like a Reporter, Write Killer Bites
- Nov. 14: Think Outside the Pyramid
- Nov. 15: Cut Clutter in PR
- Nov. 16: Reach Readers Where They Look
- Nov. 17: Live Editing Session; Link-writing popup
Can’t make a date? You’ll have on-demand access to the online workshop until Dec. 13.
- Silver (workshop only): $1,195
- Gold (Silver + $303 worth of learning tools — Cut Through the Clutter, Think Like a Reader, Think Outside the Pyramid): $1,295
- Platinum (Gold +$297 subscription to Rev Up Readership): $1,395
- Diamond (Platinum +$750 Jump-the-Line Live Editing Sessions with Ann. Ensure that Ann will edit your message live in class.): $1,795
Looking for a different topic? Check out our social media-content-writing courses and our other courses.
Please learn about our cancellation policy and more in our FAQ.
“Puts me one step ahead of everyone else writing press releases and trying to get media coverage.”
— Katie Haney, McMurry, Inc.
APRs: Earn 4 accreditation renewal credits.
Save up to $100 with our group discounts.
*Did you attend our popular workshop in Washington, D.C.? This is the same but better!