What others say about ‘Clarify Complex Copy’
With the Clarify Complex Copy toolkit or the Make It Meaningful With Metaphor workshop, you’ll soon be writing metaphors that make even the most complicated information interesting and understandable — just like these communicators who have practiced Ann’s techniques:
“Ann teaches us to avoid clichés like the plague and that metaphors are a literary device like any other literary device, only more so.
“But seriously folks…it’s great stuff that’s easy to understand and easy to apply in our everyday work. I particularly like the four-part process for developing a metaphor. The handbook provides some great tools to make complex copy easier to understand and compelling to read, and that’s something we are challenged with every day.”
— Paul Barton, director of internal communications, PETsMART Inc.
“We work in health care marketing, and Ann’s tips have helped us translate technical medical terminology into language everyone can understand. Oftentimes we’re trying to communicate life-saving information, so keeping our writing clear, concise and compelling is critically important.”
— John Francis, director of marketing, Saint Luke’s Health System
“Full of practical and useful ideas that can improve your writing creativity to get your stories noticed and read.”
— Teri Gorman, Maui Land and Pineapple Company
“Ann’s Clarify Complex Copy toolkit is to creative writing what Clairol is to blondes. Her easy-to-follow suggestions have helped me brighten my copy and better engage my audience. The section ‘Translate Numbers’ made me rethink the way I use numbers to make a point. Ann really distills what writers need to know and gives them the resources to apply the lessons.”
— Loring Leifer, president, WordsWorth
“Ann’s Clarify Complex Copy is to creative business writing as Orwell’s 1984 is to paranoia. I loved it as much as radio loves males age 18 to 54. Like all of Ann’s manuals, this is a quick, easy read that provides practical and applicable techniques.”
— Lorenzo Sierra, practice leader, Aon Consulting
“This really forced me to write differently and try something new.”
— Lea Ware, senior communicator, 7-Eleven, Inc.
Want to bring Ann in for a workshop? Contact Ann today.