Tell readers what you’re going to tell ’em
If I came to your house and told you to grab your things and follow me, how far would you go?… Read the full article
Feature Leads
Why should you write feature article leads?
The New York Times runs 33% feature leads
New York’s Grey Lady isn’t so gray any more. Topping one-third of its stories with feature leads, The New York Times covers the world in living color.… Read the full article