Aim for the 3rd-grade reading level
How easy should email newsletters and e-blasts be to read? Very easy, according to a study of more than 40 million emails by Boomerang.
Aim for the 3rd-grade reading level. Emails written at that level got a 36% higher response than those written at a college reading level — and 17% higher response rate than those written even a high-school reading level.
Emails written at a 3rd-grade reading level get a 53% response rate
Source: Alex Moore, “7 Tips for Getting More Responses to Your Emails (With Data!),” Boomerang.com, Feb. 12, 2016