Writing workshops, communication consulting and writing services
It feels so good to talk about ourselves.
Talking about yourself activates the same pleasure centers in the brain as food, money or sex, according to Harvard neuroscientist Diana Tamir and her colleague Jason Mitchell, whose research on the topic was published in the Proceedings of the National Academy of Sciences.… Read the full article
Screenwriter Nora Ephron long remembered the first day of her high school journalism class.
Ephron’s teacher announced the first assignment: to write the lead for a story to appear in the student newspaper.… Read the full article
In 1946, a lawyer, author and writing consultant named Rudolph Flesch “started a revolution in journalism and business communication,” writes William Dubay, a readability consultant for Plain Language Services.… Read the full article
Want to see your Flesch Kincaid Grade Level drop? Your Flesch Reading Ease soar? Your Automated Readability Index hit the right target?… Read the full article
One of my favorite parts of my Catch Your Reader Master Class is our Cut Through the Clutter smackdown.… Read the full article
WordsCount’s SMOG Calculator measures the readability of your copy based on sentence length and syllable length and delivers the grade level a reader would need to have achieved to easily read your copy.… Read the full article
Ever wonder how Ernest Hemingway, the master of tight prose, would have handled your annual report?
Now you can find out.… Read the full article
How easy should email newsletters and e-blasts be to read? Very easy, according to a study of more than 40 million emails by Boomerang.… Read the full article
How short should sentences be? Ask the experts:
