Writing workshops, communication consulting and writing services
Here’s an interesting dichotomy: Killing time is the killer app for mobile devices. But mobile users are in a hurry and “get visibly angry” at verbose sites that waste their time.… Read the full article
Screenwriter Nora Ephron long remembered the first day of her high school journalism class.
Ephron’s teacher announced the first assignment: to write the lead for a story to appear in the student newspaper.… Read the full article
You’ve prewritten and freewritten your message. Now it’s time to rewrite it.
Here’s where you’ll edit, hit readability targets, and nail spelling, grammar and punctuation.… Read the full article
How easy should email newsletters and e-blasts be to read? Very easy, according to a study of more than 40 million emails by Boomerang.… Read the full article
It feels so good to talk about ourselves.
Talking about yourself activates the same pleasure centers in the brain as food, money or sex, according to Harvard neuroscientist Diana Tamir and her colleague Jason Mitchell, whose research on the topic was published in the Proceedings of the National Academy of Sciences.… Read the full article
Just 7% of adults around the world can manage conflicting requests to reserve a meeting room using a reservation system, then email people to let them know whether they got the room they requested.… Read the full article
What do you notice about this passage, excerpted from an article in The Economist?… Read the full article
More than 80 years of readability research demonstrate that short words are easiest to read and understand.… Read the full article
Pulitzer Prize-winning humorist Dave Barry spent eight years teaching businesspeople how to write better. As he told Time magazine:
An editor once counseled me to change all the instances of employment in an article to jobs.
Great advice.… Read the full article
