Writing workshops, communication consulting and writing services
Paying attention to readability will help you reach readers, improve communication and boost the bottom line. It can also help you manage writers, win debates during the approval process and report measurable communication success.… Read the full article
How can you clarify your message?
The authors of “Complex to Clear: Managing Clarity in Corporate Communication” developed this CLEAR mnemonic for simplifying your subject:
Since 1847, scholars and others have been measuring how hard copy is to read 1.… Read the full article
Subheads tell readers what content exists on a page and how different sections relate to the others. That guides readers to the copy they want to read and shows them how the parts fit together.… Read the full article
I recently attended a conference where the Nielsen Norman Group unveiled its latest eyetracking research. After more than 20 years in the lab, watching people read and respond to text, they reported this finding:
When Lynn Wylie, aka Best Sister Ever, sent me an Unfancy blog post arguing that all you need to look great every day is a capsule wardrobe of 37 items per season, I scoffed.… Read the full article
What are the benefits of making your message measurably easier to read and understand?
Readability formulas measure how easy your message is to read based on average number of words per sentence, percentage of polysyllabic words and familiarity of words on the Dale Chall list.… Read the full article
The BBC covers the most serious news known to man — West Bank stabbings, friendly fire air strikes, Justin Bieber’s bad behavior — and does so in an average of 4.7-character words.… Read the full article
How do you define readability? Readability measures how easy your message is to read. That measurement is based on factors like sentence and word length.… Read the full article
What reading grade level should you hit on the Flesch-Kincaid, Gunning Fog or other readability indexes?… Read the full article
