email

How to write email that’s easy to skim

3 ways to get the word out to nonreaders

Email newsletter subscribers read word-for-word just 19% of the e-zines they receive, according to the Nielsen Norman Group’s latest eyetracking study.… Read the full article

How to format email newsletters for federal folks

Uncle Sam wants you to write emails his employees can read

By Diane Owens

Did you know that the Department of Defense automatically converts employees’ emails to plain text?… Read the full article

Steal email newsletter content tips from the Skimm

Make your e-zine interesting, relevant, easy

What’s the secret to a successful e-zine? Make ’em laugh; make ’em think; make ’em Skimm.

In other words, make it interesting, relevant and easy.… Read the full article

Targeted email marketing: Go beyond personalization

Segment lists to customize email newsletters, campaigns

Email receivers have a new definition of spam. They now use the word to describe generic mass mailings not customized to them — even if they signed up for the email in the first place.… Read the full article

What’s the best email subject line length?

Do shorter subject lines really get higher open rates?

Call it the Goldilocks Conundrum: What character count is “just right” for subject line length?

If ever there were a question with an “it depends” answer, this is it.… Read the full article

How to write clever email subject lines

Try wordplay, humor, creative techniques

Among the most popular subject lines for my e-zine Wylie’s Writing Tips:

Now you see it

The Awwww Factor

Paint the schnauzer

One-sentence stories

Can you read me now?

… Read the full article

Why you should keep writing email newsletters

They’re the best tool for supplementing websites

You can’t beat an e-zine for complementing a website, writes usability expert Jakob Nielsen. After all, he says:

E-zines push; websites pull.