email

Targeted email marketing goes beyond personalization

Segment lists to customize email newsletters, campaigns

Email receivers have a new definition of spam. They now use the word to describe generic mass mailings not customized to them — even if they signed up for the email in the first place.… Read the full article

Write email subject lines that get opened

Think Like a Recipient to boost email open rates

Useful information is among the top three reasons people share information via email or social media, according to research by Chadwick Martin Bailey:

Because I find it interesting/entertaining (72%)
Because I think it will be helpful to recipients (58%)
To get a laugh (58%)

Those findings echo research by three professors at Carnegie Mellon University.… Read the full article

What’s the best email subject line length?

Do shorter subject lines really get higher open rates?

Call it the Goldilocks Conundrum: What character count is “just right” for subject line length?

If ever there were a question with an “it depends” answer, this is it.… Read the full article

Why avoid ‘Click here’ links?

Describe what readers will find if they click

Google finds 25 billion instances of Click here and Read more on the web. It finds 12.8 billion instances of Learn more, 13 billion instances of Get Started, 6.8… Read the full article

How to write good marketing emails that get read on mobile

Overcome the obstacles of reaching recipients on their smartphones

It’s Americans’ No. 1 online activity. It’s the top sharing channel in the world. The preferred tool for business communications.… Read the full article