Try wordplay, humor, creative techniques
Among the most popular subject lines for my e-zine Wylie’s Writing Tips:
Useful information is among the top three reasons people share information via email or social media, according to research by Chadwick Martin Bailey:
What’s the secret to a successful email newsletter? Make ’em laugh; make ’em think; make ’em Skimm.
In other words, make it interesting, relevant and easy.… Read the full article
By Diane Owens
Did you know that the Department of Defense automatically converts employees’ emails to plain text?… Read the full article
How easy should email newsletters and e-blasts be to read? Very easy, according to a study of more than 40 million emails by Boomerang.… Read the full article
The most valued email newsletters in the Nielsen Norman Group’s latest round of usability studies used these formats:
From the Can’t-Win-For-Losing Department: Although subscribers’ No. 1 piece of advice to email newsletter creators is to keep e-zines short, those same subscribers generally get frustrated when newsletters are too brief.… Read the full article
Call it the Goldilocks Conundrum: What character count is “just right” for subject line length?
If ever there were a question with an “it depends” answer, this is it.… Read the full article
The No. 1 advice email newsletter subscribers have for e-zine senders? Keep it short.
This according to the Nielsen Norman Group’s 6 rounds of email newsletter usability studies conducted over 16 years.… Read the full article
Email receivers have a new definition of spam. They now use the word to describe generic mass mailings not customized to them — even if they signed up for the email in the first place.… Read the full article
Learn to get the word out with our proven-in-the-lab techniques in our email newsletter.