It’s the No. 1 sharing channel in the world
4,300%.
That’s the average ROI on email marketing, according to the Direct Marketing Association.1 And that, says Inc.,… Read the full article
How to write good marketing emails that get read on mobile
Overcome the obstacles of reaching recipients on their smartphones
It’s Americans’ No. 1 online activity. It’s the top sharing channel in the world. The preferred tool for business communications.… Read the full article
How long should email newsletters be? [Data!]
![How long should email newsletters be? [Data!]](https://9uogs1033zi2b47wk4ck73yp-wpengine.netdna-ssl.com/wp-content/uploads/2018/09/how-long-should-email-newsletters-be-data-150x150.jpg)
People average 51 seconds on e-zines
The No. 1 advice email newsletter subscribers have for e-zine senders? Keep it short.
This according to the Nielsen Norman Group’s 6 rounds of email newsletter usability studies conducted over 16 years.… Read the full article
Personalized email subject lines: Yes or no?
Name calling boosts opens, but it’s also a little creepy
Hey, we’d all love a place where everybody knows our name? We just don’t necessarily want that place to be our inboxes.… Read the full article
Write email subject lines that get opened
Target the recipient to boost email analytics
Useful information is among the top three reasons people share information via email or social media, according to research by Chadwick Martin Bailey:
- Because I find it interesting/entertaining (72%)
- Because I think it will be helpful to recipients (58%)
- To get a laugh (58%)
Those findings echo research by three professors at Carnegie Mellon University.… Read the full article
Why avoid ‘Click here’ links?
Describe what readers will find if they click
Google finds 25 billion instances of Click here and Read more on the web. It finds 12.8 billion instances of Learn more, 13 billion instances of Get Started, 6.8 billion instances of Next article, and 5 billion instances of Previous article.… Read the full article
How readable should emails be?
Aim for the 3rd-grade reading level
How easy should email newsletters and e-blasts be to read? Very easy, according to a study of more than 40 million emails by Boomerang.… Read the full article
Make e-zines short, but not too short
Provide adequate content in email newsletters
From the Can’t-Win-For-Losing Department: Although subscribers’ No. 1 piece of advice to email newsletter creators is to keep e-zines short, those same subscribers generally get frustrated when newsletters are too brief.… Read the full article
Sensus goes to the science museum
Use the feature structure for emailed invitations
When I teach the feature-style story structure, communicators nod. It seems reasonable that readers would prefer concrete, creative stories to a hierarchical blurtation of facts.… Read the full article