It’s the No. 1 sharing channel in the world
4,300%.
That’s the average ROI on email marketing, according to the Direct Marketing Association.1 And that, says Inc.,… Read the full article
Writing workshops, communication consulting and writing services
4,300%.
That’s the average ROI on email marketing, according to the Direct Marketing Association.1 And that, says Inc.,… Read the full article
It’s Americans’ No. 1 online activity. It’s the top sharing channel in the world. The preferred tool for business communications.… Read the full article
The No. 1 advice email newsletter subscribers have for e-zine senders? Keep it short.
This according to the Nielsen Norman Group’s 6 rounds of email newsletter usability studies conducted over 16 years.… Read the full article
Hey, we’d all love a place where everybody knows our name? We just don’t necessarily want that place to be our inboxes.… Read the full article
Useful information is among the top three reasons people share information via email or social media, according to research by Chadwick Martin Bailey:
Those findings echo research by three professors at Carnegie Mellon University.… Read the full article
Google finds 25 billion instances of Click here and Read more on the web. It finds 12.8 billion instances of Learn more, 13 billion instances of Get Started, 6.8 billion instances of Next article, and 5 billion instances of Previous article.… Read the full article
How easy should email newsletters and e-blasts be to read? Very easy, according to a study of more than 40 million emails by Boomerang.… Read the full article
From the Can’t-Win-For-Losing Department: Although subscribers’ No. 1 piece of advice to email newsletter creators is to keep e-zines short, those same subscribers generally get frustrated when newsletters are too brief.… Read the full article
When I teach the feature-style story structure, communicators nod. It seems reasonable that readers would prefer concrete, creative stories to a hierarchical blurtation of facts.… Read the full article