Email

Personalized email subject lines: Yes or no?

Name calling boosts opens, but it’s also a little creepy

Hey, we’d all love a place where everybody knows our name? We just don’t necessarily want that place to be our inboxes.… Read the full article

Targeted email marketing goes beyond personalization

Segment lists to customize email newsletters, campaigns

Email receivers have a new definition of spam. They now use the word to describe generic mass mailings not customized to them — even if they signed up for the email in the first place.… Read the full article

Tips for writing effective email subject lines

Make them clear, easy to understand

What makes one email campaign generate an amazing 93% open rate, while another languishes at a dismal 0.5%?

Ask the researchers at MailChimp, an email service provider.… Read the full article

Create a sense of urgency in email subject lines

It may be the most effective approach

Nobody wants to miss out: Adding a sense of urgency to your subject lines is one of the best ways to get recipients to read your email.… Read the full article

Write email subject lines that get opened

Think Like a Recipient to boost email open rates

Useful information is among the top three reasons people share information via email or social media, according to research by Chadwick Martin Bailey:

Because I find it interesting/entertaining (72%)
Because I think it will be helpful to recipients (58%)
To get a laugh (58%)

Those findings echo research by three professors at Carnegie Mellon University.… Read the full article

What’s the best email subject line length?

Do shorter subject lines really get higher open rates?

Call it the Goldilocks Conundrum: What character count is “just right” for subject line length?

If ever there were a question with an “it depends” answer, this is it.… Read the full article

How to write good marketing emails that get read on mobile

Overcome the obstacles of reaching recipients on their smartphones

It’s Americans’ No. 1 online activity. It’s the top sharing channel in the world. The preferred tool for business communications.… Read the full article