Sell your story to desktop and laptop recipients
Eight out of 10 businesspeople and more than half of consumers use preview panes to decide whether to open an email, according to Lyris Technologies.… Read the full article
How to format email newsletters for DoD recipients
Uncle Sam wants you to write emails his employees can read
By Diane Owens
Did you know that the Department of Defense automatically converts employees’ emails to plain text?… Read the full article
What’s the best email readability?
Aim for the 3rd-grade reading level
How easy should email newsletters and e-blasts be to read? Very easy, according to a study of more than 40 million emails by Boomerang.… Read the full article
Ideal email length: short, but not too short
Provide adequate content in email newsletters
From the Can’t-Win-For-Losing Department: Although subscribers’ No. 1 piece of advice to email newsletter creators is to keep e-zines short, those same subscribers generally get frustrated when newsletters are too brief.… Read the full article
To reduce email length, focus
Expand on, but don’t exceed, the subject line
When a Toyota dealership wrapped up its car-maintenance-and-new-models e-zine with information about getting more protein into your diet, subscribers were surprised.… Read the full article
Email personalization techniques: Go beyond targeting
Segment lists to customize email newsletters, campaigns
Email receivers have a new definition of spam. They now use the word to describe generic mass mailings not customized to them — even if they signed up for the email in the first place.… Read the full article
Why write relevant email messages?
Irrelevant content No. 1 reason readers unsubscribe
Talk about competition in the inbox: Today, organizations and individuals send and receive 269 billion emails a day (PDF), according to The Radicati Group.… Read the full article
3 email marketing personalization tips
Be careful using names
When should you use subscribers’ names in e-zines and email blasts?
After all, there are plenty of good reasons for personalizing emails:
- People are most interested in personal email messages, as well as in messages from organizations they’re affiliated with, according to a study by MailChimp.
How to write a great email newsletter
Steal these tricks from theSkimm
What’s the secret to a successful email newsletter? Make ’em laugh; make ’em think; make ’em Skimm.
In other words, make it interesting, relevant and easy.… Read the full article
What’s the best email subject line length?
Do shorter subject lines really get higher open rates?
Call it the Goldilocks Conundrum: What character count is “just right” for subject line length?
If ever there were a question with an “it depends” answer, this is it.… Read the full article