Irrelevant content No. 1 reason readers unsubscribe
Talk about competition in the inbox: Today, organizations and individuals send and receive 269 billion emails a day (PDF), according to The Radicati Group.… Read the full article
Make e-zines timely
Give subscribers the scoop, early insights
One of the great things about e-zines is that they’re fast. And that’s one of the things people mention most about liking email: that it delivers up-to-date information.… Read the full article
How to write email that’s easy to skim
3 ways to get the word out to nonreaders
Email newsletter subscribers read word-for-word just 19% of the e-zines they receive, according to the Nielsen Norman Group’s latest eyetracking study.… Read the full article
Focus your email newsletter
Expand on, but don’t exceed, the subject line
When a Toyota dealership wrapped up its car-maintenance-and-new-models e-zine with information about getting more protein into your diet, subscribers were surprised.… Read the full article
Uncle Sam wants you …
… To write emails his employees can read
By Diane Owens
Did you know that the Department of Defense automatically converts employees’ emails to plain text?… Read the full article
Why write email that’s easy to skim?
Because only 19% of e-zines get read thoroughly
Email newsletter subscribers skim 69% of the e-zines they receive, according to the Nielsen Norman Group’s latest eyetracking study.… Read the full article
Skimm this!
Make your e-zine interesting, relevant, easy
What’s the secret to a successful e-zine? Make ’em laugh; make ’em think; make ’em Skimm.
In other words, make it interesting, relevant and easy.… Read the full article
How readable should emails be?
Aim for the 3rd-grade reading level
How easy should email newsletters and e-blasts be to read? Very easy, according to a study of more than 40 million emails by Boomerang.… Read the full article
Make e-zines short, but not too short
Provide adequate content in email newsletters
From the Can’t-Win-For-Losing Department: Although subscribers’ No. 1 piece of advice to email newsletter creators is to keep e-zines short, those same subscribers generally get frustrated when newsletters are too brief.… Read the full article
How long should email newsletters be? [Data!]
![How long should email newsletters be? [Data!]](https://9uogs1033zi2b47wk4ck73yp-wpengine.netdna-ssl.com/wp-content/uploads/2018/09/how-long-should-email-newsletters-be-data-150x150.jpg)
People average 51 seconds on e-zines
The No. 1 advice email newsletter subscribers have for e-zine senders? Keep it short.
This according to the Nielsen Norman Group’s 6 rounds of email newsletter usability studies conducted over 16 years.… Read the full article