Write about the reader, not about us and our stuff
In a recent “Dilbert” cartoon, Dilbert and Wally beg their pointy-haired boss to keep them constantly updated on all his daily activities via Twitter.… Read the full article
Email marketing by the numbers | Slideshare
Understand the reach and power of the No. 1 marketing channel on the planet
It’s been more than 45 years since Ray Tomlinson sent the first email in 1971.… Read the full article
What’s the best font for email?
4 ways to make your e-zine type letter-perfect
I received an email a few weeks ago from advertising specialist Darren Wiedman, who subscribes to my e-zine.… Read the full article
Why relevant email campaigns?
Irrelevant content No. 1 reason readers unsubscribe
Talk about competition in the inbox: Today, organizations and individuals send and receive 269 billion emails a day (PDF), according to The Radicati Group.… Read the full article
Make e-zines timely
Give subscribers the scoop, early insights
One of the great things about e-zines is that they’re fast. And that’s one of the things people mention most about liking email: that it delivers up-to-date information.… Read the full article
How to write email that’s easy to skim
3 ways to get the word out to nonreaders
Email newsletter subscribers read word-for-word just 19% of the e-zines they receive, according to the Nielsen Norman Group’s latest eyetracking study.… Read the full article
Focus your email newsletter
Expand on, but don’t exceed, the subject line
When a Toyota dealership wrapped up its car-maintenance-and-new-models e-zine with information about getting more protein into your diet, subscribers were surprised.… Read the full article
Uncle Sam wants you …
… To write emails his employees can read
By Diane Owens
Did you know that the Department of Defense automatically converts employees’ emails to plain text?… Read the full article
Why write email that’s easy to skim?
Because only 19% of e-zines get read thoroughly
Email newsletter subscribers skim 69% of the e-zines they receive, according to the Nielsen Norman Group’s latest eyetracking study.… Read the full article
Skimm this!
Make your e-zine interesting, relevant, easy
What’s the secret to a successful e-zine? Make ’em laugh; make ’em think; make ’em Skimm.
In other words, make it interesting, relevant and easy.… Read the full article