Reach recipients on their smartphones
It’s Americans’ No. 1 online activity. It’s the top sharing channel in the world. The preferred tool for business communications.… Read the full article
Why email newsletters are so valuable
They’re the best tool for supplementing websites
You can’t beat an e-zine for complementing a website, writes usability expert Jakob Nielsen. After all, he says:
- E-zines push; websites pull.
Why email marketing works [Statistics!]
It’s the No. 1 sharing channel in the world
4,300%.
That’s the average ROI on email marketing, according to the Direct Marketing Association.1 And that, says Inc.,… Read the full article
How to write email that’s easy to skim
3 ways to get the word out to nonreaders
Email newsletter subscribers read word-for-word just 19% of the e-zines they receive, according to the Nielsen Norman Group’s latest eyetracking study.… Read the full article
3 email newsletter formats that work
Lists, headlines & blurbs, single stories most valuable
The most valued email newsletters in the Nielsen Norman Group’s latest round of usability studies used these formats:
How to format email newsletters for federal folks
Uncle Sam wants you to write emails his employees can read
By Diane Owens
Did you know that the Department of Defense automatically converts employees’ emails to plain text?… Read the full article
Why write email that’s easy to skim?
Because only 19% of e-zines get read thoroughly
Email newsletter subscribers skim 69% of the e-zines they receive, according to the Nielsen Norman Group’s latest eyetracking study.… Read the full article
Steal email newsletter content tips from the Skimm
Make your e-zine interesting, relevant, easy
What’s the secret to a successful e-zine? Make ’em laugh; make ’em think; make ’em Skimm.
In other words, make it interesting, relevant and easy.… Read the full article
Targeted email marketing: Go beyond personalization
Segment lists to customize email newsletters, campaigns
Email receivers have a new definition of spam. They now use the word to describe generic mass mailings not customized to them — even if they signed up for the email in the first place.… Read the full article
How to write a great email newsletter
Steal these tricks from theSkimm
What’s the secret to a successful email newsletter? Make ’em laugh; make ’em think; make ’em Skimm.
In other words, make it interesting, relevant and easy.… Read the full article