It may be the most effective approach
Nobody wants to miss out: Adding a sense of urgency to your subject lines is one of the best ways to get recipients to read your email.… Read the full article
What’s the best email subject line length?
Do shorter subject lines really get higher open rates?
Call it the Goldilocks Conundrum: What character count is “just right” for subject line length?
If ever there were a question with an “it depends” answer, this is it.… Read the full article
Tips for writing email subject lines
Make them clear, easy to understand
What makes one email campaign generate an amazing 93% open rate, while another languishes at a dismal 0.5%?
Ask the researchers at MailChimp, an email service provider.… Read the full article
How to write clever email subject lines
Try wordplay, humor, creative techniques
Among the most popular subject lines for my e-zine Wylie’s Writing Tips:
Now you see it
The Awwww Factor
Paint the schnauzer
One-sentence stories
Can you read me now?
… Read the full articleWhy you should keep writing email newsletters
They’re the best tool for supplementing websites
You can’t beat an e-zine for complementing a website, writes usability expert Jakob Nielsen. After all, he says:
- E-zines push; websites pull.
Why email marketing works [Statistics!]
It’s the No. 1 sharing channel in the world
4,300%.
That’s the average ROI on email marketing, according to the Direct Marketing Association.1 And that, says Inc.,… Read the full article
How to write good marketing emails that get read on mobile
Overcome the obstacles of reaching recipients on their smartphones
It’s Americans’ No. 1 online activity. It’s the top sharing channel in the world. The preferred tool for business communications.… Read the full article
How long should email newsletters be? [Data!]
![How long should email newsletters be? [Data!]](https://9uogs1033zi2b47wk4ck73yp-wpengine.netdna-ssl.com/wp-content/uploads/2018/09/how-long-should-email-newsletters-be-data-150x150.jpg)
People average 51 seconds on e-zines
The No. 1 advice email newsletter subscribers have for e-zine senders? Keep it short.
This according to the Nielsen Norman Group’s 6 rounds of email newsletter usability studies conducted over 16 years.… Read the full article
Personalized email subject lines: Yes or no?
Name calling boosts opens, but it’s also a little creepy
Hey, we’d all love a place where everybody knows our name? We just don’t necessarily want that place to be our inboxes.… Read the full article
Targeted email marketing goes beyond personalization
Segment lists to customize email newsletters, campaigns
Email receivers have a new definition of spam. They now use the word to describe generic mass mailings not customized to them — even if they signed up for the email in the first place.… Read the full article