Email

How to write email that’s easy to skim

3 ways to get the word out to nonreaders

Email newsletter subscribers read word-for-word just 19% of the e-zines they receive, according to the Nielsen Norman Group’s latest eyetracking study.… Read the full article

How to format email newsletters for federal folks

Uncle Sam wants you to write emails his employees can read

By Diane Owens

Did you know that the Department of Defense automatically converts employees’ emails to plain text?… Read the full article

Why write email that’s easy to skim?

Because only 19% of e-zines get read thoroughly

Email newsletter subscribers skim 69% of the e-zines they receive, according to the Nielsen Norman Group’s latest eyetracking study.… Read the full article

Steal email newsletter content tips from the Skimm

Make your e-zine interesting, relevant, easy

What’s the secret to a successful e-zine? Make ’em laugh; make ’em think; make ’em Skimm.

In other words, make it interesting, relevant and easy.… Read the full article

Targeted email marketing: Go beyond personalization

Segment lists to customize email newsletters, campaigns

Email receivers have a new definition of spam. They now use the word to describe generic mass mailings not customized to them — even if they signed up for the email in the first place.… Read the full article

Create a sense of urgency in email subject lines

It may be the most effective approach

Nobody wants to miss out: Adding a sense of urgency to your subject lines is one of the best ways to get recipients to read your email.… Read the full article