Steal tips from these holiday messages
Hey, we know. Thanksgiving was so November 2015. But we couldn’t resist sharing these delicious holiday messages from two of our brilliant clients.
Go specific, not general.
So what if you don’t have a Cousin Bobby, your Grandma doesn’t knit and nobody in your family would touch a Werther’s with a North Pole? The writing pros at Toyota know that specifics, not generalities, engage readers.
So how did Toyotans respond?
“We have been FLOODED with positive feedback,” writes Nan Banks, senior manager of Strategic Planning for Toyota Motor North America, Inc. “I swear, about half the folks who have opened it have responded with good comments and thank-yous! I think it is our best effort to date to engage team members in sharing social content and in giving our readers content they can really use.”
Which came first, the turkey or the egg?
My brilliant clients at Whole Foods not only write concrete, creative copy about raw turkey and unmashed potatoes — they do it year after year and make it fit on a sticker. Here are some of their messages from a recent Thanksgiving: