Writing workshops, communication consulting and writing services
Turns out a Southwestern Tex-Mex salad by any other name would not taste as good.
Vivid menu descriptions — “applewood-smoked bacon,” “Maytag blue cheese” and “buttery plump pasta,” for instance — can increase restaurant sales up to 27 percent, according to research by Brian Wansink.… Read the full article
Hey, we know. Thanksgiving was so November 2015. But we couldn’t resist sharing these delicious holiday messages from two of our brilliant clients.… Read the full article
But the power to attract may also distract readers from your main idea.… Read the full article
This year, I’m most thankful for my family, my friends, my health — and you, my clients, customers and readers.… Read the full article
First there was FUBAR: F***ed Up Beyond All Recognition. Now, thanks to the Urban Dictionary, we also have PHOBAR: PHOtoshopped Beyond All Recognition.… Read the full article
I’m a sucker for an alliterative list.
When a client asked me to write a piece on the 28 languages now available on her company’s technology, I wrote this lead:
Got a list?… Read the full article
How do you organize a compelling feature?
Model this piece, which Loring Leifer wrote for Northern Funds’ marketing magazine, Northern Update.… Read the full article
Tracy Ousdahl and Paul Pinney have traveled the globe. But sometimes, instead of venturing out to a cool destination, they use their time off to visit their families.… Read the full article
Have you ever come up with a brilliant idea — on the way home from the brainstorming meeting?… Read the full article
When George W. Bush speechwriter David Frum had worked at the White House for about a week, he got an assignment to write a speech alerting the country that a serious recession was about to begin.… Read the full article
