Find your character’s ‘I wish’ song
“Funny Girl” starts with Barbara Streisand wishing to be a star.
“My Fair Lady” opens with Julie Andrews wishing for a room somewhere.… Read the full article
Transform real-life events into narrative arcs with this storytelling template
Beginning, middle, end: A chronological approach is the best way to organize most nonfiction narratives.
That’s the formula Ira Glass uses for the popular National Public Radio program “This American Life.”
“Narrative is basically a sequence of events,” Glass says.… Read the full article
Ask When questions & other tools
Call it an aha! moment:
Ask, ‘What’s your story?’
Sometimes the best stories come from executives’ own experiences with the problem or situation.
Warren Buffett, chairman of Berkshire Hathaway, uses this personal story in his letter to shareholders to illustrate the problem with executive spending:
“Corporate bigwigs often complain about government spending, criticizing bureaucrats who they say spend taxpayers’ money differently from how they would if it were their own.… Read the full article
Share ‘how we do it’ with this four-step process
Want to write make a brand story out of your process, like St-Germain and Kelt?
Here are four ways to do it:
1.… Read the full article
‘How we make it’ and four other ways to spot a good story
The other day, my husband came home with a bottle of Kelt — not his usual cognac.… Read the full article
‘Whoever tells the best story wins’
Here’s an argument for storytelling, if I’ve ever heard one: In a trial to determine whether the defendant, Johnson, was guilty of stabbing another man, Caldwell, to death in a barroom fight, it didn’t matter what evidence lawyers presented as much as how they presented it.… Read the full article
Give readers a shot of the love drug, oxytocin
We knew stories were more effective than charts, tables, graphs and simple assertions at helping readers remember what they’ve read, use the information and make good decisions based on the information.… Read the full article
‘Transporting’ stories change readers’ minds
Have you ever been lost in a story?
Have you ever looked up and found that hours, not minutes, have passed since you turned on your Kindle and that you are in fact in your own bedroom and not at the palace, about to be crowned queen?… Read the full article