Start your story in medias res
You remember learning about in medias res (classical Latin for “into the middle things”) in college. That’s where you open your story the midst of the action.
Some things to steal from this piece:
- Literally start at the beginning: “I’m getting another earache.”
- Masterfully interweave time elements at the top to engage the reader while delivering a lot of background and not losing track of the story.
- Detail the problem before introducing the solution. This takes a great deal of control when the solution is “us and our stuff,” or the products and services that you’re promoting through the piece.
How can you use in medias res to kick-start your story?