Websites, books & tools
Training |
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Master the Art of Storytelling Want to captivate your readers: Get the media to steal your sound bites? Make your message more eloquent and memorable? Wordplay can help. |
Research |
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Unlocking Language: The Classic Readability Studies Read the full text of Rudolf Flesh’s “A New Readability Yardstick.” In this 1949 Journal of Psychology article, the creator of the Flesch Reading Ease test outlines his formula for measuring human interest in a story. |
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Made to Stick: Why Some Ideas Survive and Others Die Chip Heath and Dan Heath’s must-read book includes a chapter on how to sell your ideas with human-interest material. |
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“Can Insight Breed Callousness?” (PDF) Why do people care more about a single person than millions of nameless, faceless souls? In this working paper on “The Impact of Learning about the Identifiable Victim Effect on Sympathy,” researchers Deborah A. Small, George Loewenstein, Paul Slovic outline the history of the identifiable victim effect and their own research on the topic. |
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“‘The little dog lost at sea’” This excerpt from Shankar Vedantam’s 2010 book, The Hidden Brain, explains why people would rather save one person than 1,001. |