Get Clicked, Liked & Shared in this content writing training

Learn to write better content marketing pieces March 1-29 online

Content writers and social media marketers — would you like to:

• Get clicked with story angles that big-data studies show are more likely to draw readers?
• Get read with a structure that increases readers by 300% and reading by 520%?
• Get liked with dozens of research-backed, proven-in-the-lab best practices?
• Get shared with scientifically proven elements that make posts go viral?
• Get home early with time-saving, fill-in-the-blanks templates and recipes for organizing social media posts and content marketing pieces that almost write themselves?*

If so, please join Ann Wylie at Get Clicked, Liked and Shared, our online content marketing course.

“Revolutionised the way my communications team and I approach writing for online consumption.”

— Nikki Van Dusen, manager, internet communications, Alberta Public Affairs Bureau
Read more rave reviews.

Course agenda

In this content writing course, you’ll learn how to:

Polish your skills and gain new inspiration for your work with Ann Wylie’s proven-in-the-lab best practices.

• Think Like a Friend, Fan, Follower or Visitor: Offer news you can use to live your life better, and watch your reach and influence grow. It’s the best content marketing strategy there is.
• Fill in the Blanks to Content Creation: Get our recipes and templates for tipsheets, survey stories and more. Content creation has never been easier!
• Cut Through the Clutter Online: Use a cool (free!) content writing tool to measure, manage and monitor your content readability. This approach alone will help you jumpstart marketing growth.
• Lift Your Ideas Off the Screen: Reach nonreaders with headlines, links and other online display copy.
• Get a Content-Writing Workout With Wylie: Get written feedback from Ann and your peers. Get Ann’s award-winning ideas for improving your work in our live coaching calls.

“Cool fresh stuff.”

— Brian Schultz, ITHR communications, Progressive Insurance

What you’ll learn in this content-writing training program

In this workshop, you’ll polish your digital-marketing writing skills to create a high-quality user experience for every piece you write. Specifically, you’ll learn how to:

• Get more likes and shares with stories that better serve your audience.
• Write leads that drag readers into your piece with our 3-step test.
• Avoid using one “unretweetable” punctuation mark. It’s been proven in the lab to reduce sharing.
• Steal a one-two punch from the FBI for grabbing attention and communicating your key idea — in 280 characters or less.
• Write headlines that climb higher on search engine results pages and entice readers with wit and whimsy.
• Ramp up readability with a paragraph-by-paragraph analysis of the best ways to cut clutter from your post with a cool (free!) tool.
• Get the word out to the half of readers who spend less than 15 seconds on a post.
• Boost your social media analytics with Ann’s proven-in-the-lab best practices.

“I found the research shared extremely valuable because it helps me to make my case at work for shorter online copy.”

— Gordana Goudie, communications officer, Georgia Tech Professional Education

Learn more about this content writing training program

Choose from these formats for content writing courses:

• Class overview, detailed agenda
• About our corporate communication trainer
• About our public workshops

Location & logistics

Join us via Zoom and LinkedIn from 10 a.m. to noon Pacific on:

• March 1: Think Like a Friend, Fan & Follower
• March 8: Fill In the Blanks to Content Creation, live coaching call
• March 15: Cut Through the Clutter Online, live coaching call
• March 22: Lift Ideas Off the Post, live coaching call
• March 29: Live coaching call

Can’t make a date? You’ll have on-demand access to the online workshop until April 29.

Fees

• Silver (workshop only): $1,195
• Gold (Silver + $300 worth of learning tools — Cut Through the Clutter, Think Like a Reader, Think Outside the Pyramid): $1,295
• Platinum (Gold +$297 subscription to Rev Up Readership): $1,395
• Diamond (Platinum +$750 private coaching session with Ann): $1,795

Save $200 until Dec. 31.

Please learn about our discounts, cancellation policy and more in our FAQ.

“Phenomenally value-packed.”

Elizabeth Seaberry

PRSA members: Earn 4 APR maintenance credits.

*Yes, these techniques will also help you engage readers with your email marketing; mobile marketing; management, sales and business writing; and personal brand efforts, as well as your social media marketing and content strategy.