Writing tips from the author of How to Win Friends and Influence People
I was coaching a communicator for a California health insurance plan the other day.… Read the full article
Writing workshops, communication consulting and writing services
I was coaching a communicator for a California health insurance plan the other day.… Read the full article
Screenwriter Nora Ephron long remembered the first day of her high school journalism class.
Ephron’s teacher announced the first assignment: to write the lead for a story to appear in the student newspaper.… Read the full article
If you wanted to keep teens from smoking weed, what message might you communicate?
One health organization, reports Guy Kawasaki in his book Enchantment, used the message that young people who smoked weed were five times more likely to engage in sex.… Read the full article
You know that the topic is never the topic: The reader is the topic.
You’ve acknowledged that readers don’t care about “us and our stuff”; they care about themselves and their needs.… Read the full article
What information do employees seek from their organizations?
According to communication consultant Roger D’Aprix, author of Communicating for Change: Connecting the Workplace with the Marketplace, they want answers to these questions:
Quick! Which would you rather have: Apple’s new incredibly responsive A9X chip? Or the ability to perform complex jobs like editing 4K video quickly and smoothly via your iPad?… Read the full article