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Every day, your readers get way too much to read. In fact, according to a study by USC’s Annenberg School for Communication, your readers are bombarded with the data equivalent of 174 newspapers — ads included — every single day.… Read the full article
Screenwriter Nora Ephron long remembered the first day of her high school journalism class.
Ephron’s teacher announced the first assignment: to write the lead for a story to appear in the student newspaper.… Read the full article
If you wanted to keep teens from smoking weed, what message might you communicate?
One health organization, reports Guy Kawasaki in his book Enchantment, used the message that young people who smoked weed were five times more likely to engage in sex.… Read the full article
You know that the topic is never the topic: The reader is the topic.
You’ve acknowledged that readers don’t care about “us and our stuff”; they care about themselves and their needs.… Read the full article
What information do employees seek from their organizations?
According to communication consultant Roger D’Aprix, author of Communicating for Change: Connecting the Workplace with the Marketplace, they want answers to these questions:
You. It’s a power tool of communications.
The second person increases readability, boosts opens and clickthroughs and is the most retweeted word in the English language.… Read the full article
Remember Verb, the superhero on “Schoolhouse Rock”? He was great because he could do so many things.
His theme song went like this:
Well, guess what? … Read the full article
“Clean your face,” demands a hotel soap wrapper. No, YOU clean YOUR face! I want to respond.… Read the full article
It feels so good to talk about ourselves.
Talking about yourself activates the same pleasure centers in the brain as food, money or sex, according to Harvard neuroscientist Diana Tamir and her colleague Jason Mitchell, whose research on the topic was published in the Proceedings of the National Academy of Sciences.… Read the full article
