Ask these questions in the interview
Having trouble finding reader benefits? Maybe you need to ask different questions.
Ask your subject matter experts:
- What happens if our customers buy this product or service?
Writing workshops, communication consulting and writing services
Having trouble finding reader benefits? Maybe you need to ask different questions.
If you were giving away a Hawaiian vacation to people who signed up for your webinar, which would you lead with?… Read the full article
“Clean your face,” demands a hotel soap wrapper. No, YOU clean YOUR face! I want to respond.… Read the full article
I once reviewed an article for a company’s sales force with the headline:
Remember Verb, the superhero on “Schoolhouse Rock”? He was great because he could do so many things.
His theme song went like this:
Quick! Which would you rather have: Apple’s new incredibly responsive A9X chip? Or the ability to perform complex jobs like editing 4K video quickly and smoothly via your iPad?… Read the full article
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