Remember, the verb is the story
When it comes to headlines, The New York Times’ leap into action: People, places and things arrest, attack, confront, explode, fight, grow, spread, struggle and work.… Read the full article
Headlines
Examples of puns in headlines
4 ways to write plays-on-words headlines
When edible marijuana consumption spiked, the Omaha World Herald came up with this headline and deck:
Baking Bad
Police say edible forms of pot hit new high
List, rhyme and twist is just one way to come up with a stellar twist-of-phrase headline.… Read the full article
Why write a clever headline?
Concrete headlines easier to understand, more memorable
Two professors from Texas A&M University and one from the University of the Andes aimed to find out whether concrete or abstract information was more:
- Understandable
- Memorable
- Interesting
First, the professors crafted a series of passages.… Read the full article
Catchy headlines for feature articles
Coin a word, go graphic and more
Stuck for a catchy title that will make people read the article?
Next time you’re writing catchy headlines for blog posts, email marketing, social media, online business communications or other pieces of content, try these types of headlines:
Alliteration
Here’s a catchy headline template: Use alliteration.… Read the full article
Avoid writing label headlines (Examples!)
Don’t just slap the topic on top of the story
Note to self: “Label headline” is not a headline.
Label headlines like Label headlines carry a double problem.… Read the full article
Stop it with the ing-ing headlines (Examples!)
Present participle heads may be worse than labels
Barney Kilgore, the legendary editor of The Wall Street Journal, once wrote: “If I see ‘upcoming’ slip in[to] the paper again, I’ll be downcoming and someone will be outgoing.”… Read the full article
Avoid these common headline mistakes
8 approaches to avoid
What’s in a name?
A great headline can mean the difference between a story that gets read — or one that gets passed over.… Read the full article
How to write news headlines
7 ways to polish your traditional heads
Here’s a quick tip for making more of your news headlines: Make sure you’re telling the story and not just telling about the story.… Read the full article
6 ways to write numbers-based headlines
Numerals quantify value, draw readers
Next time you hit the Safeway, take a look at the magazines displayed at the checkout counter. Chances are, you’ll find that they’re packed with numerals.… Read the full article
Catch Your Readers with benefit headlines
13 ways to draw people in
Which of these headlines is most likely to spur you to sign up for a webinar?
New webinar helps managers improve productivity
Or:
Get all your work done in half the time, be the office hero, and go home early
Benefit heads like the second are so effective that my guideline is: If a benefit headline is an option, use it.… Read the full article