Remember, the verb is the story
When it comes to headlines, The New York Times’ leap into action: People, places and things arrest, attack, confront, explode, fight, grow, spread, struggle and work.… Read the full article
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When it comes to headlines, The New York Times’ leap into action: People, places and things arrest, attack, confront, explode, fight, grow, spread, struggle and work.… Read the full article
When edible marijuana consumption spiked, the Omaha World Herald came up with this headline and deck:
List, rhyme and twist is just one way to come up with a stellar twist-of-phrase headline.… Read the full article
Two professors from Texas A&M University and one from the University of the Andes aimed to find out whether concrete or abstract information was more:
First, the professors crafted a series of passages.… Read the full article
Stuck for a catchy title that will make people read the article?
Next time you’re writing catchy headlines for blog posts, email marketing, social media, online business communications or other pieces of content, try these types of headlines:
Here’s a catchy headline template: Use alliteration.… Read the full article
Note to self: “Label headline” is not a headline.
Label headlines like Label headlines carry a double problem.… Read the full article
Barney Kilgore, the legendary editor of The Wall Street Journal, once wrote: “If I see ‘upcoming’ slip in[to] the paper again, I’ll be downcoming and someone will be outgoing.”… Read the full article
What’s in a name?
A great headline can mean the difference between a story that gets read — or one that gets passed over.… Read the full article
Here’s a quick tip for making more of your news headlines: Make sure you’re telling the story and not just telling about the story.… Read the full article
Next time you hit the Safeway, take a look at the magazines displayed at the checkout counter. Chances are, you’ll find that they’re packed with numerals.… Read the full article
Which of these headlines is most likely to spur you to sign up for a webinar?
Or:
Benefit heads like the second are so effective that my guideline is: If a benefit headline is an option, use it.… Read the full article
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