Numerals quantify value, draw readers
Next time you hit the Safeway, take a look at the magazines displayed at the checkout counter. Chances are, you’ll find that they’re packed with numerals.… Read the full article
Headlines
Catch Your Readers with benefit headlines
13 ways to draw people in
Which of these headlines is most likely to spur you to sign up for a webinar?
New webinar helps managers improve productivity
Or:
Get all your work done in half the time, be the office hero, and go home early
Benefit heads like the second are so effective that my guideline is: If a benefit headline is an option, use it.… Read the full article
How to write killer headlines for web content
Google never laughs; so must web heads be dull?
There’s a lot of sniveling and squawking going on in the web writing community these days. Consider the headlines:
- “This Boring Headline Is Written for Google,” grumble journalists.
Writing headlines for the web & SEO?
Optimize web heads for humans as well as Google
If Google can’t find it, to paraphrase Jeff Foxworthy, can’t nobody find it.
Indeed, one key role of web heads is to help Google find your page.… Read the full article