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Stuck for a benefits headline? Browse these eight approaches for inspiration:
1. Direct headline
The simplest approach, this headline just states the benefit clearly:
Writing workshops, communication consulting and writing services
Stuck for a benefits headline? Browse these eight approaches for inspiration:
The simplest approach, this headline just states the benefit clearly:
To write a good benefits headline, list:
I’m often amazed at the amount of energy writers put into perfecting the sentence structure in the fourth paragraph of their piece when those same folks toss off a headline in the 17 seconds before happy hour on a Friday afternoon.… Read the full article
Now that Google has cracked down on link schemes, link networks and unnatural linking, PR pros have to work to avoid SEO penalties for linking.… Read the full article
Users look for links on pages like puppies look for your best shoes.
Or so say Kara Pernice, Kathryn Whitenton and Jakob Nielsen, the authors of How People Read on the Web.… Read the full article
When you write a benefits head or feature head, your headline doesn’t necessarily explain the angle — or even the topic — of the story.… Read the full article
Decks — those one-sentence summaries under the headline — do the heavy lifting on web pages.
Indeed, according to The Poynter Institute’s Eyetrack III study of reader behavior:
Your headline and deck — that one-sentence summary under your headline — are San Francisco real estate.… Read the full article
Think of subheads as the icing on the cake.
Skimmers look at subheads to learn what content you’re offering on a web page, blog post or news release.… Read the full article
Callouts (aka breakout quotes, pullout quotes or pull quotes) are “the print equivalent of a sound bite,” according to the authors of The Newsletter Editor’s Desk Book.… Read the full article