Writing workshops, communication consulting and writing services
Don’t create a wall of abstraction.… Read the full article
Which is more dangerous? A disease that kills 1,286 out of every 10,000 people it strikes? Or one that kills 12.86% of its victims?… Read the full article
Nope, this isn’t a joke about writers’ math skills: Just 12% of adults around the world are numerically literate, according to an enormous global literacy study.… Read the full article
When I wrote an annual report about charitable giving in Kansas City, I wanted to compare the $770 million Kansas Citians gave to charitable organizations in one year to make that number more meaningful to the audience.… Read the full article
How small is small? One-third the size of a ladybug? The size of a sprinkle on an ice cream cone?… Read the full article
When 6,000 power poles went down in Arkansas during a series of ice storms, Entergy Senior Communications Specialist David Lewis needed a way to make that number tangible in an executive speech.… Read the full article
Compare the impact of this statement …’
“Each day, we lose 30 children to gun violence.”
… to the impact of this one:
“Each day, we lose a classroom of children to gun violence.”
When the late, great Kansas City Star columnist C.W. Gusewelle wanted to help readers understand the fragility of monarch butterflies as they migrate south for the winter, he wrote:
