Build drama, create rhythm and more
Short sentences are best. But make every sentence simple and short, and your copy will read like “See Dick run” primers.… Read the full article
Sentence length
How long should a sentence be?
Short sentences are easier to understand than long sentences
Add a word to your sentence, and you’ll reduce comprehension. Add another once, reduce it even further.… Read the full article
Identify the passive voice
It’s when the subject is acted upon
What is the passive voice?
“It’s Yoda talk,” says one of my clients.
Well … not exactly. Here are three ways to activate the passive voice:
1.
… Read the full articleSearch and destroy conjunctions
And, Or and So can increase sentence length
Sentences too long? Use Microsoft Word’s “find” function to search for conjunctions. They include:
- And
- Or
- Also
- But
- So
- Then
- Plus
When one of my writing coachees tried this trick, she found 23 “and’s” in a 500-word article.… Read the full article