What others say about Cut Through the Clutter
| Manual: | $49 | Buy Now |
| Rev Up Readership members: | $39 | Buy Now |
| Members save: | $10 | (23%) |
| Offline ordering options | ||
Make every piece you write easier to read and understand with Ann’s Cut Through the Clutter manual and Cut Through the Clutter writing workshop. That’s been the experience of these communicators who have practiced Ann’s techniques:
Customer reviews for Cut Through the Clutter
“Learning how to think like a reader instead of a writer has been extremely helpful. The last press release I wrote was 20 percent shorter, had a catchier headline and short, punchy paragraphs.”
— Jen Baldassari, media and marketing coordinator,
National Center for Victims of Crime
“Very beneficial for a young practitioner as well as a seasoned veteran. Important to use as our world becomes ‘cluttered’ with more and more messages. You have to learn to stand out.”
— Alexandra Bowman, media relations specialist, XanGo, LLC
“Ann crammed an enormous amount of valuable information into one hour, with specific tips (how to shorten a story; suggested numbers of words, paragraphs, sentences) and good references.”
— Debbie Brighton, SDSU Foundation
“An honest and pragmatic approach to writing and editing. You’ll leave with concrete skills to use immediately to improve your products. I’ve started haunting my team with reminders of what not to write.”
— Kelly Ferrara, The Vandiver Group
“I am deleting more words, phrases or entire sentences to reduce clutter and boost meaning. A Program Manager asked me to write a brochure for him last week. I showed him the chart comparing average number of words per sentence with the percentage of comprehension. That helped persuade him to keep the text simple and to the point.”
— Sharon Foote, public information specialist, Mecklenburg County Water & Land Resources
“Thank you for the information-packed Cut Through the Clutter. The nuggets you offer are pure gold!”
— Jill C. Garman Neiger, communications specialist, American Red Cross, Northern Ohio
“I’ve noticed that both my writing and editing have become cleaner and more concise. I’ve received unsolicited, favorable comments from numerous colleagues regarding pieces on which I’ve used these techniques.”
— Rachel George-Leidenfrost, internal communications associate, M&T Bank
“I plan to use this tool going forward to maximize the readability of my copy. This method has helped me dramatically in making my responses tighter and focused.”
— Joshua Grandy, Vanguard
“I just posted these tips on my bulletin board and intend to refer to them for all my writing projects.”
— Christine Holley, Interactive Intelligence Inc., Director of Market Communications
“Useful tips to help you achieve the goal of ‘quit whining, start measuring.’”
— Kristi Mallory, marketing communications specialist, Research Triangle Institute (RTI) International
“My writing is tighter and more direct. Cut Through the Clutter is invaluable to anyone who’s job responsibilities require written communication.”
— Linda McDonald, president, Transportation Marketing Strategies, LLC
“Editing the newsletter did not seem so tedious, and using the funnel system allowed me to easily capture certain mistakes which I believe I would have previously overlooked. The tips and information are to the point and helpful in everyday practice.”
— Melanie Miller, public relations specialist, Gwinnett County
“Our payment processing company loves multi-syllable words stuffed into multi-phrase sentences. Now we have better tools, such as the funnel system, to work through the clutter. The best result is that our V.P. of Sales and Marketing is thinking about readability now, too! (We had a nice little talk after I edited a 26-word sentence down to 15 and told him why!)”
— Janice Owen, public relations manager, Mercury Payment Systems
“My copy is tighter. More succinct. The ideas are still there, but the filler is gone or trimmed considerably (and better off for it). The other night I was proofing my latest blog entry and I thought, ‘What would Ann think about that second paragraph?'”
— David Shoffner, public relations strategist, Pavone
“I got a new client by applying one of Ann’s principles. [Cut Through the Clutter] was a breakthrough for me.”
— Marsha Strong, 92.7 KKBS Boss Radio
“The most concise, outstanding ‘short course’ on cleaning up copy.”
— Kevin Trenga, manager, marketing communications, The Raymond Corp.
“Our external newsletter always includes a letter from the CEO which we took the knife to and followed up with some tidbits from the seminar, e.g. ‘We have edited your copy to write to the audience and not the agency (that was terrific), searched and replaced certain words and phrases that were overused, took your call to action out and placed it more prominently elsewhere in the newsletter, reduced amount and lengths of paragraphs to keep the readers attention…’ being able to place our reasons so clearly before him won him over and we rec’d an immediate ‘thanks, it is much improved!'”
— Jane VanBergen, Hospice of the Western Reserve
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