From tip sheets to survey stories
 | Show what you can do by illustrating what you have done Make a case for your organization: Craft a case study to demonstrate what you can do by illustrating what you have done for other customers and clients. |
 | Tips for crafting step-by-step how-tos, service stories & refrigerator journalism Take the next step: Tipsheets get read, shared, saved. Give readers news they can use to live their lives better, and watch your reach and influence grow. |
 | Bulleted lists: How to write a listicle People look at 70% of lists — if you write them right Check it twice: One test of a good list article: Can skimmers tell without reading what the parts of the list are and what the whole list covers? |
 | How to organize survey results press releases and blog posts How to write about research The results are in: The best survey results press releases and blog posts focus on the results, not on the survey itself. |
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