From tip sheets to survey stories
 | Show what you can do by illustrating what you have done Make a case for your organization: Craft a case study to demonstrate what you can do by illustrating what you have done for other customers and clients. |
 | Give readers news they can use to live their lives better Tips for tip sheets: Learn how to craft step-by-step how-tos, service stories & refrigerator journalism. |
 | People look at 70% of lists — if you write them right Check it twice: One test of a good list article: Can skimmers tell without reading what the parts of the list are and what the whole list covers? |
 | How to organize survey results press releases and blog posts How to write about research The results are in: The best survey results press releases and blog posts focus on the results, not on the survey itself. |
 | Quotes on writing survey stories What writers and others say “Surveys and statistics can be powerful in PR campaigns because numbers help you tell stories. How many, how much, how big, how fast?” — Joe Hopper, president of Versta Research |
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