Make news heads short, active and free from hype
Press release headline tips | |
 | Write headlines for your PR target audience Write about the reader, not about us and our stuff Aim for the reader: Take a tip from these Silver Anvil winners — call out to the reader in the headline. |
 | 7 ways to polish your traditional heads Break the news: Tell the story, don’t tell about the story in your news head. |
 | How to write catchy news headlines Remember, the verb is the story A story is a verb, not a noun: Something should be happening here. Use dynamic verbs in press release headlines. |
How long should your news headline be? | |
 | What’s the best press release headline length? Don’t let your head get cut off What’s the right size? The most effective news release headlines weigh in at 40 characters or less. |
 | How long should a press release headline be? Keep heads short, like The New York Times A head for business: Want to influence editors and journalists? Why not model your headlines after theirs? |
More on good press release headlines | |
 | Quotes on news release headlines What writers & others say “A story is a verb, not a noun.” — Byron Dobell, former editor of Esquire |