What writers & others say
“A story is a verb, not a noun.”
— Byron Dobell, former editor of Esquire
“PR professionals need to push back on their clients and explain that writing long headlines may not catch the attention of more readers. On the contrary, it may mean that readers never find the news.”
— Schwartz MSL
How can you reach nonreaders with PR copy?
People skim 67% of news, according to a recent Harris Poll. Just 19% read news word-by-word.
So how can you craft PR pieces that get the word out to flippers and skippers?Find out at NOT Your Father’s PR Writing — our PR-writing workshop, starting Nov. 13.
There, you’ll learn to make the most of the hot spot in your headline … get found with Ann’s simple SEO techniques and tools … and make your message more skimmable with the palm of your hand.
Plus: Learn to make your PR message 47% more usable by adding a few simple elements.
Save up to $100 with our group discounts.
