“It is in our nature to need stories. … Any story we tell of our species, any science of human nature, that leaves out much of what and how we feel is false. Nature shaped us to be ultra-social, and hence to be sharply attentive to character and plot. We are adapted to physiologically interact with stories. They are a key way in which our unruly culture configures our nature.”
— Jag Bhalla, entrepreneur, inventor and writer
“The flood is the news, but Noah is the story.”
— Julie Hamp, chief communications officer, Toyota Motor North America
“A story doesn’t have to be simple, it doesn’t have to be one-dimensional but, especially if it’s multidimensional, you need to find the clearest, most engaging way of telling it.”
— Salman Rushdie, Nobel Prize-winning novelist
How can you tell better business stories?
Stories are so effective that Og Mandino, the late author of the bestselling The Greatest Salesman in the World, says, “If you have a point, find a story.”
Learn to find, develop and write stories that engage readers’ hearts and minds at Master the Art of Storytelling, our business-storytelling workshop starting May 17.
There, you’ll learn how to find the aha! moment that’s the gateway to every anecdote. How to start an anecdote with a bang — instead of a whimper. And how to use “the most powerful form of human communication” to grab attention, boost credibility, make messages more memorable and communicate better.