Writing workshops, communication consulting and writing services
More than 400,000 dogs and cats find homes each year through PetSmart Charities’ in-store adoption programs and events. In fact, the organization grants more money to directly help pets in need than any other animal welfare group in North America.… Read the full article
Call it the bailout point.
People reading news on an iPad spent an average of 78.3 seconds on stories that they didn’t finish.… Read the full article
What’s the secret to a successful e-zine? Make ’em laugh; make ’em think; make ’em Skimm.
In other words, make it interesting, relevant and easy.… Read the full article
Readers are busy. Fluff takes space. Space takes time. So let’s cut the fluff and get on with it.
To cut the fluff, aim for a fact-to-fluff ratio of at least 1:1.… Read the full article
Make mine to go.
More than half of your audience members now receive your emails, visit your web pages and engage with your social media channels via their mobile devices, not their laptops.… Read the full article
In a recent “Dilbert” cartoon, Dilbert and Wally beg their pointy-haired boss to keep them constantly updated on all his daily activities via Twitter.… Read the full article
Your most important links are calls to action, writes HubSpot’s Kyle James. So how can you increase the chances that they’ll get clicked?… Read the full article
People spend 84% more time above the fold than below it, according to the Nielsen Norman Group.[1]
So don’t blow your top.… Read the full article
It’s been proven in the lab: Online multitasking temporarily lowers your IQ more than smoking weed. (And, from what I’ve read, is a much less interesting way to get stupid.)
That’s according to a 2005 study conducted by the Institute of Psychiatry at the University of London and funded by Hewlett-Packard.… Read the full article
Reading a blog post on an iPhone is like reading War and Peace through a keyhole — with a flashlight shining in your eyes.… Read the full article
