PetSmartCharities.org reaches readers online
More than 400,000 dogs and cats find homes each year through PetSmart Charities’ in-store adoption programs and events. In fact, the organization grants more money to directly help pets in need than any other animal welfare group in North America.… Read the full article
Insights from Poynter’s EyeTrack study
Call it the bailout point.
People reading news on an iPad spent an average of 78.3 seconds on stories that they didn’t finish.… Read the full article
Aim for a 1:1 proportion
Readers are busy. Fluff takes space. Space takes time. So let’s cut the fluff and get on with it.
To cut the fluff, aim for a fact-to-fluff ratio of at least 1:1.… Read the full article
Communicator transforms piece for the small screen
Make mine to go.
More than half of your audience members now receive your emails, visit your web pages and engage with your social media channels via their mobile devices, not their laptops.… Read the full article
Stop tweeting about yourself
In a recent “Dilbert” cartoon, Dilbert and Wally beg their pointy-haired boss to keep them constantly updated on all his daily activities via Twitter.… Read the full article
Put the hot stuff up top
People spend 84% more time above the fold than below it, according to the Nielsen Norman Group.
So don’t blow your top.… Read the full article
Problem solving + divided attention = cognitive overload
It’s been proven in the lab: Online multitasking temporarily lowers your IQ more than smoking weed. (And, from what I’ve read, is a much less interesting way to get stupid.)… Read the full article
Save readers from ‘screen-sightedness’
Reading a blog post on an iPhone is like reading War and Peace through a keyhole — with a flashlight shining in your eyes.… Read the full article