Make your e-zine interesting, relevant, easy
What’s the secret to a successful e-zine? Make ’em laugh; make ’em think; make ’em Skimm.
Readers are busy. Fluff takes space. Space takes time. So let’s cut the fluff and get on with it.
To cut the fluff, aim for a fact-to-fluff ratio of at least 1:1.… Read the full article
Make mine to go.
More than half of your audience members now receive your emails, visit your webpages and engage with your social media channels via their mobile devices, not their laptops.… Read the full article
In a recent “Dilbert” cartoon, Dilbert and Wally beg their pointy-haired boss to keep them constantly updated on all his daily activities via Twitter.… Read the full article
People spend 84% more time above the fold than below it, according to the Nielsen Norman Group.
So don’t blow your top.… Read the full article
It’s been proven in the lab: Online multitasking temporarily lowers your IQ more than smoking weed. (And, from what I’ve read, is a much less interesting way to get stupid.)
That’s according to a 2005 study conducted by the Institute of Psychiatry at the University of London and funded by Hewlett-Packard.… Read the full article
Reading a blog post on an iPhone is like reading War and Peace through a keyhole — with a flashlight shining in your eyes.… Read the full article
Where do you put your links?
Embedded links like this one can cause problems. Among them:
A suitor asks you on a date but doesn’t show up. A parent says she’ll play a game but never does. A link on a website says Products & services but opens a registration page instead.… Read the full article