Screen reading causes insomnia, backache — even serious illness
Yes, reading that blog post does make your butt look bigger. But mushy thighs are just one of the symptoms of screen reading.… Read the full article
Web writing
People are skimming text on tablets
Insights from Poynter’s EyeTrack study
Call it the bailout point.
People reading news on an iPad spent an average of 78.3 seconds on stories that they didn’t finish.… Read the full article
Get content above the fold on mobile
Put the hot stuff up top with the 1-2-3-4 test
Web visitors spend 74% of their time on the first two screens, just 26% on all remaining screens, according to the Nielsen Norman Group
So don’t blow your top.… Read the full article
How to get the hyperbole out of your web page
Improve your fact-to-fluff ratio
Readers are busy. Fluff takes space. Space takes time. So let’s cut the fluff and get on with it.
To cut the fluff, aim for a fact-to-fluff ratio of at least 1:1.… Read the full article
What’s the best link format?
5 ways to draw eyes, fingers
Your most important links are calls to action, writes HubSpot’s Kyle James. So how can you increase the chances that they’ll get clicked?… Read the full article
Mobile makeover for depression post
Communicator transforms piece for the small screen
Make mine to go.
More than half of your audience members now receive your emails, visit your web pages and engage with your social media channels via their mobile devices, not their laptops.… Read the full article
Create more short pages
Fewer long pages are less effective
Think index cards, not toilet paper: websites with many short pages — as opposed to those with fewer longer pages — work better.… Read the full article
Pass the dollar-bill test
If it looks easier to read, more people will read it
One technique for making sure even a long story looks easy to read is to use Edmund Arnold’s dollar-bill test.… Read the full article
What goes viral?
Make messages positive, emotional
Nearly 6 out of 10 people frequently share online content (PDF). Every time someone shares a link on Facebook, an average of nine people click.… Read the full article
Your brain on the web
We’re clicking instead of concentrating
This is your brain on the web: Constant problem solving (To click or not to click?) and divided attention (You’ve got mail) lead to cognitive overload.… Read the full article