Insights from Poynter’s EyeTrack study
Call it the bailout point.
People reading news on an iPad spent an average of 78.3 seconds on stories that they didn’t finish.… Read the full article
Web writing
Get content above the fold on mobile
Put the hot stuff up top with the 1-2-3-4 test
Web visitors spend 74% of their time on the first two screens, just 26% on all remaining screens, according to the Nielsen Norman Group
So don’t blow your top.… Read the full article
Reading online hurts your web visitors’ bodies
Screen reading causes insomnia, backache — even serious illness
Yes, reading that blog post does make your butt look bigger. But mushy thighs are just one of the symptoms of screen reading.… Read the full article
How to get the hyperbole out of your web page
Improve your fact-to-fluff ratio
Readers are busy. Fluff takes space. Space takes time. So let’s cut the fluff and get on with it.
To cut the fluff, aim for a fact-to-fluff ratio of at least 1:1.… Read the full article
What’s the best link format?
5 ways to draw eyes, fingers
Your most important links are calls to action, writes HubSpot’s Kyle James. So how can you increase the chances that they’ll get clicked?… Read the full article
Writing for the web examples: One Smart site
PetSmartCharities.org reaches readers online
More than 400,000 dogs and cats find homes each year through PetSmart Charities’ in-store adoption programs and events. In fact, the organization grants more money to directly help pets in need than any other animal welfare group in North America.… Read the full article
Skimm this!
Make your e-zine interesting, relevant, easy
What’s the secret to a successful e-zine? Make ’em laugh; make ’em think; make ’em Skimm.
In other words, make it interesting, relevant and easy.… Read the full article
Mobile makeover for depression post
Communicator transforms piece for the small screen
Make mine to go.
More than half of your audience members now receive your emails, visit your web pages and engage with your social media channels via their mobile devices, not their laptops.… Read the full article
Better you than me
Stop tweeting about yourself
In a recent “Dilbert” cartoon, Dilbert and Wally beg their pointy-haired boss to keep them constantly updated on all his daily activities via Twitter.… Read the full article
Create more short pages
Fewer long pages are less effective
Think index cards, not toilet paper: websites with many short pages — as opposed to those with fewer longer pages — work better.… Read the full article