They ‘get visibly angry’ at verbose sites
Here’s an interesting dichotomy: Killing time is the killer app for mobile devices. But mobile users are in a hurry and “get visibly angry” at verbose sites that waste their time.… Read the full article
When Don Murray arrived in the newsroom for his first day on the job as writing coach for the Boston Globe, he turned to his new boss and said: “I can tell you who your three best writers are.”… Read the full article
Eliot Fette Noyes was a Harvard-trained architect and industrial designer.… Read the full article
How long should your sentences be?
According to the American Press institute:
“Revving Up Readership” subscriber Burton St. John sent this sentence to Ann’s Bad Writing Contest:
“The relative importance of and relationships between design processes and production/delivery processes depend upon many factors, including the nature of the products and services, technology requirements, issues of modularity and parts commonality, customer and supplier relationships and involvement, product and service customization, and overall company strategy.”
Richard Teerlink, chairman of Harley-Davidson, stands in front of a screen showing a bicep emblazoned with his company’s logo.
“We don’t call them tattoos any more,” he told his audience.… Read the full article
When it comes to medical terms, readers don’t know what communicators are talking about, according to T. J. and Sandar Larkin.… Read the full article
The story goes that when future columnist James J. Kilpatrick was a young newspaper reporter, he wrote lots of deadly long sentences.… Read the full article
Want to make sure you’re not eradicating clarity in your organization?
Slaughter these problems instead, suggest Martin J. Eppler, Ph.D.,… Read the full article