Writing workshops, communication consulting and writing services
Here’s an interesting dichotomy: Killing time is the killer app for mobile devices. But mobile users are in a hurry and “get visibly angry” at verbose sites that waste their time.… Read the full article
Why cut adjectives and adverbs from your copy?
Because modifiers:
Writing media relations pieces?… Read the full article
Thank you, David Letterman.
The Top 10 list rules the web — or at least, Buzzfeed.… Read the full article
Just 7% of adults around the world can manage conflicting requests to reserve a meeting room using a reservation system, then email people to let them know whether they got the room they requested.… Read the full article
What do you notice about this passage, excerpted from an article in The Economist?… Read the full article
This just in, writes one of my favorite correspondents, sharing a sentence his subject matter expert has written:
Somebody just kill me now, my friend writes.… Read the full article
Want to make sure you’re not eradicating clarity in your organization?
Slaughter these problems instead, suggest Martin J. Eppler, Ph.D.,… Read the full article
When Lynn Wylie, aka Best Sister Ever, sent me an Unfancy blog post arguing that all you need to look great every day is a capsule wardrobe of 37 items per season, I scoffed.… Read the full article
Eliot Fette Noyes was a Harvard-trained architect and industrial designer.… Read the full article
Size does matter.
The longer your story, the less of it your readers will read — and the less likely they are to understand and act on it.… Read the full article
