Feature writing workshop: Draw readers in
Nail this skill in just 3 hours in a Mini Master Class*
Writers say, “We use the inverted pyramid because readers stop reading after the first paragraph.”
But in new research, readers say, “We stop reading after the first paragraph because you use the inverted pyramid.”
In this writing workshop, you’ll learn a structure that’s been proven in the lab to outperform the inverted pyramid.
Best of all, you’ll perfect this skill in just three hours in our Mini Master Class.
“I have been a journalist for 30 years, published more than 10,000 times, and I have learned more about writing in the past two days from Ann than I have in all that time. I so needed this!”
— Jim Masters, internal communications specialist, Accenture
Customized Mini Master Class
Save $50 by Dec. 31
What you’ll learn in this writing workshop
In this feature-style story structure workshop, you’ll learn a writing structure that’s been proven in the lab to grab readers’ attention, pull them through the piece and leave a lasting impression. Specifically, you’ll learn how to:
Master a structure that outperforms the inverted pyramid. The traditional news structure reduces readership, understanding, engagement and action. The feature story structure increases readership, sharing and more.
Pull readers into your message with three effective elements of a great lead — and five leads to avoid.
Stop bewildering readers by leaving out an essential paragraph. (Most communicators forget it.)
Avoid the “muddle in the middle” with our five-step approach for organizing the body of your message.
End with a bang with our three-step test for the final paragraph.
Get help from AI to organize your piece. Learn writing prompts to help you structure a feature article-style piece.
Get Ann to help you write reader-focused messages. Watch as writing coach Ann Wylie edits your homework live in class. That’s how we put the master in the Mini Master Class!
“The best writing training I’ve ever taken. The best online training I’ve ever taken.”
— Alex Smith, PR and marcomms manager, Connected Places Catapult
*What’s a Mini Master Class?
In our Mini Master Class, you’ll do a deep dive on a single subject in just 3 hours:
- Learn how to write effective features in one 90-minute class, from noon to 1:30 p.m. Central on May 21.
- Practice the techniques you’ve learned on your own communications.
- Get coaching and feedback from Ann from noon to 1:30 p.m. Central on May 22.
Can’t make a date? You can access the recordings for 30 days.
Are you ready to draw readers in?
The inverted pyramid has been proven in the lab not to work with a small subset of your audience called humans. In just two class sessions, you could master an approach that outperforms the tired news form. Don’t miss out!
APRs: Earn 4 accreditation renewal credits.
Learn more about our other writing workshops.
Questions? Please contact Ann.