Your job is to change behavior, not to report news
Might I rant for a moment?
Right this minute, all over the world, communicators are knocking themselves out to deliver organizational news that nobody wants or needs.… Read the full article
Writing workshops, communication consulting and writing services
Might I rant for a moment?
Right this minute, all over the world, communicators are knocking themselves out to deliver organizational news that nobody wants or needs.… Read the full article
As a reality TV superfan, I’ve learned a lot about writing from “Project Runway” episodes.… Read the full article
You’ve heard the phrase “hog in, sausage out.” That means that what you get out of the grinder will be no better than what you put in it.… Read the full article
I don’t believe in writer’s block. Never had time for it. Blank page? I’ll take two, please. I’ve never met the muse.… Read the full article
There comes a point in any writing project when you need to follow Ernest Hemingway’s first rule for writers: Apply the seat of your pants to the seat of a chair.… Read the full article
When I’m feeling whiny about how hard writing is, I turn to my file of quotes from the pros.… Read the full article
Last month, I challenged you to model my favorite city magazine, Portland Monthly, and write a one-sentence story. Models included:
“News that Powell’s Books and Rogue Ales are collaborating on a beer infused with actual pages of Moby Dick raises the troubling prospect of 50 Shades of Grey-flavored absinthe.”… Read the full article
It may be the most famous split infinitive of all time — Star Trek’s opening-sequence voice over:
That’s a split infinitive, because the adverb “boldly” separates, or splits, the verb “to go.”… Read the full article
Do your brand voice guidelines tell people what to write, but not how?
Let me turn your voice guidelines into a series of writing techniques.… Read the full article
I definitely agree with American author Robert Cormier who said “The beautiful part of writing is that you don’t have to get it right the first time, unlike, say, a brain surgeon.”… Read the full article