Want readers to read? Put the reader first, lead with you
It’s counterintuitive, but true: The product is never the topic. The program is never the topic.… Read the full article
PR writing
Public relations writing by the numbers
Overcome these PR challenges to get the word out
Wire services distribute 3,000 releases each day — that’s one every 29 seconds. Half of these press releases never get covered.… Read the full article
How to write links for news releases
How to write anchor links, nofollow links
Now that Google has cracked down on link schemes, link networks and unnatural linking, PR pros have to work to avoid SEO penalties for linking.… Read the full article
How to write SEO headlines
Optimize for Google and humans
Because your headline gets a header (<h1>) tag on the portal, it can deliver huge SEO benefits. To take advantage of this opportunity, use a keyword in your headline.… Read the full article
How to do SEO for voice search
Optimize for Alexa, Siri
“Siri, what time is sunset today?” “Alexa, how do I get red wine out of the carpet?” “OK, Google …”
A whopping 50% of all searches will be voice search by 2020, according to comScore.… Read the full article
Where to put SEO keywords
Add search terms to page titles, more
Have you ever wondered where to add SEO keywords? Whether you’re writing a web page, post or other online piece, put SEO keywords in the page title, metatags and above the fold.… Read the full article
Long-tail keywords lift SEO results
Help visitors find precisely what they want
These days, web visitors don’t search for simple terms like “LAX flight delays.” Instead, they’re more likely to ask a longer, more conversational, more precise question: “Will Flight 457 on XYZ Airlines be delayed out of LAX?”
Indeed, most searchers use three or more keywords in their searches, according to a study of 10 million U.S.… Read the full article
What would Google do?
Steal 4 SEO tips from the search giant’s own releases
Google issues few press releases: 13 in 2013, 17 in 2014 and just 10 in the first eight months of 2015.… Read the full article
PR leads: 25 words or less
Get to the point faster
“‘In the beginning, God created the heavens and the earth.’ The creation of the universe has a 10-word lead!” writes John McIntyre, copy desk chief of the Baltimore Sun.… Read the full article
Use the magic word in releases
‘You’ gets the story started in PR pieces
It’s counterintuitive, but true: The product is never the topic. The program is never the topic. The plan is never the topic.… Read the full article