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Embeddable tooth implants. Batman’s tax bill. Zombie slayers.
Like squeezing together a lump of coal to make a diamond, compression of details condenses fascinating facts into a passage that’s more than the sum of its parts.… Read the full article
When I was editor of an executive magazine, I received dozens of press releases every day.
This was back in the day when releases moved on paper, so I read them over the trash can, giving myself just a few seconds from the time I picked the release up off the stack to the time it hit the circular file.… Read the full article
“‘In the beginning, God created the heavens and the earth.’ The creation of the universe has a 10-word lead!” writes John McIntyre, copy desk chief of the Baltimore Sun.… Read the full article
It’s counterintuitive, but true: The product is never the topic. The program is never the topic. The plan is never the topic.… Read the full article
Are you still using the fact pack — cramming who, what, when, where, why and how into the first paragraph of your news release?… Read the full article
Are you still using the fact pack — cramming who, what, when, where, why and how into the first paragraph of your news release?… Read the full article
Tick tock.
In the time it takes you to wash your hands, buckle your seat belt or start the dishwasher, your favorite journalist can finish reading your news release.… Read the full article
When it comes to headlines, The New York Times’ leap into action: People, places and things arrest, attack, confront, explode, fight, grow, spread, struggle and work.… Read the full article
When Americans bought more plastic and candy eggs and fewer real eggs for Easter 2012, the American Egg Board turned to Edelman to take back Easter.… Read the full article
Quick! Which of these paragraphs would you rather read? This 11-word paragraph, from The New York Times?… Read the full article
