Run the ‘Hey, did you hear?’ test
Having trouble nailing that “business casual” tone you’re aiming for? Try reading your message aloud — after a friendly greeting or phrase:
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Having trouble nailing that “business casual” tone you’re aiming for? Try reading your message aloud — after a friendly greeting or phrase:
It’s counterintuitive, but true: The product is never the topic. The program is never the topic. The plan is never the topic.… Read the full article
When I was editor of an executive magazine, I received dozens of press releases every day.
This was back in the day when releases moved on paper, so I read them over the trash can, giving myself just a few seconds from the time I picked the release up off the stack to the time it hit the circular file.… Read the full article
Are you still using the fact pack — cramming who, what, when, where, why and how into the first paragraph of your news release?… Read the full article
Are you still using the fact pack — cramming who, what, when, where, why and how into the first paragraph of your news release?… Read the full article
Tick tock.
In the time it takes you to wash your hands, buckle your seat belt or start the dishwasher, your favorite journalist can finish reading your news release.… Read the full article
When PR pros at Toyota American Motor Sales needed to announce record-level production recently, they started with a traditional announcement release:
Toyota announced record level North American vehicle production for 2013 surpassing last year’s output.
Boilerplates: Can’t live with ’em, can’t get a decent one through approvals.
When Americans bought more plastic and candy eggs and fewer real eggs for Easter 2012, the American Egg Board turned to Edelman to take back Easter.… Read the full article
Hey, PR pros: Would you like to see your story in The New York Times? Then why not write like the Times?… Read the full article
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