Tipsheets are an eggcellent idea, demonstrates this Silver Anvil winner
When Americans bought more plastic and candy eggs and fewer real eggs for Easter 2012, the American Egg Board turned to Edelman to take back Easter.… Read the full article
Writing workshops, communication consulting and writing services
When Americans bought more plastic and candy eggs and fewer real eggs for Easter 2012, the American Egg Board turned to Edelman to take back Easter.… Read the full article
Hey, PR pros: Would you like to see your story in The New York Times? Then why not write like the Times?… Read the full article
Having trouble nailing that “business casual” tone you’re aiming for? Try reading your message aloud — after a friendly greeting or phrase:
Quick! Which of these paragraphs would you rather read? This 11-word paragraph, from The New York Times?
Until then, Mr.… Read the full article
Tick tock.
In the time it takes you to wash your hands, buckle your seat belt or start the dishwasher, your favorite journalist can finish reading your news release.… Read the full article
Mark Twain once defined a sound bite as “a minimum of sound to a maximum of sense.”
So this quote, from The New York Times’ “Riches to Rags for New York Teenager Who Admits His Story Is a Hoax,” makes a lot of sense.… Read the full article
Too often, communicators use first-party testimonials. That is, they quote their own VP of product development on how great the new product is.… Read the full article
A frustrated PR pro in one of my workshops said:
Famous story about a pitch gone bad:
A PR pro at Warner-Lambert Company calls an editor at Inc. magazine. When, she asks, is Inc.… Read the full article
It’s counterintuitive, but true: The product is never the topic. The program is never the topic. The plan is never the topic.… Read the full article