Mobile writing

Mobile makeover for depression post

Communicator transforms piece for the small screen

Make mine to go.

More than half of your audience members now receive your emails, visit your webpages and engage with your social media channels via their mobile devices, not their laptops.… Read the full article

Put the hot stuff up top

People spend 84% more time above the fold than below it, according to the Nielsen Norman Group.[1]

So don’t blow your top.… Read the full article

Screen size, fat fingers and more

Reading your webpage on a smartphone is like reading War and Peace through a keyhole.

It’s not easy to reach readers on mobile devices.… Read the full article

‘Short is too long for mobile’

4 ways to optimize long stories for phone reading

How long is too long for the mobile screen?

“Only the biggest/most complex stories should go above 600 words,” counsels the BBC in its guide to writing news for the mobile screen.… Read the full article

They ‘get visibly angry’ at verbose sites

Here’s an interesting dichotomy: Killing time is the killer app for mobile devices. But mobile users are in a hurry and “get visibly angry” at verbose sites that waste their time.… Read the full article