Reach smartphone users by understanding these stats
More than half of your audience members now visit your websites, engage with your social channels and pick up your emails via mobile devices.… Read the full article
Mobile writing
Mobile makeover for depression post
Communicator transforms piece for the small screen
Make mine to go.
More than half of your audience members now receive your emails, visit your webpages and engage with your social media channels via their mobile devices, not their laptops.… Read the full article
Pass the 1-2-3-4 Test
Put the hot stuff up top
People spend 84% more time above the fold than below it, according to the Nielsen Norman Group.[1]
So don’t blow your top.… Read the full article
5 obstacles of mobile reading
Screen size, fat fingers and more
Reading your webpage on a smartphone is like reading War and Peace through a keyhole.
It’s not easy to reach readers on mobile devices.… Read the full article
Short web pages
4 ways to optimize long stories for phone reading
How long is too long for the mobile screen?
“Only the biggest/most complex stories should go above 600 words,” counsels the BBC in its guide to writing news for the mobile screen.… Read the full article
Stop wasting readers’ time
They ‘get visibly angry’ at verbose sites
Here’s an interesting dichotomy: Killing time is the killer app for mobile devices. But mobile users are in a hurry and “get visibly angry” at verbose sites that waste their time.… Read the full article
Too close for comfort?
Save readers from ‘screen-sightedness’
Reading a blog post on an iPhone is like reading War and Peace through a keyhole — with a flashlight shining in your eyes.… Read the full article