Plan your message in Step 1 of the writing process
“The hard part” of writing, says playwright Tom Stoppard, “is getting to the top of page one.”… Read the full article
Humor
What is the writing process?
3 steps to Writing Better, Easier & Faster
While we talk a lot about what to write — More stories! Fewer words! Shorter sentences! — we don’t focus so much on how.… Read the full article
‘Sigh … We miss you already’
Steal a trick from CD Baby & make your copy personable
This little note arrived in my email box the other day:
Ann —
Thanks for your order with CD Baby!… Read the full article
Monkey business
Don’t take serious stories so seriously
If you were trying to convince employees to follow brand guidelines, you could deliver stern do’s and don’ts about how to handle the company logo or warn employees not to use people’s personal photos in campaigns.… Read the full article
Funny formulas
Try these fill-in-the-blanks jokes
“If we can open your mind to laughter, we can slip in a little information.”
— Virginia Tooper, American humorist
Want to add humor to your piece?… Read the full article
Make ’em laugh
Three ways to get more humor into your writing
“I learned quickly that when I made others laugh, they liked me. This lesson I will never forget.”