Humor

3 steps to writing better, easier & faster

While we talk a lot about what to write — More stories! Fewer words! Shorter sentences! — we don’t focus so much on how.… Read the full article

What should be the first step in the writing process?

Prewrite your message, or decide what to write

“The hard part” of writing, says playwright Tom Stoppard, “is getting to the top of page one.”

Getting to the top of page one is the job of prewriting, the first step of the writing process.… Read the full article

Steal a trick from CD Baby & make your copy personable

This little note arrived in my email box the other day:

Ann —

Thanks for your order with CD Baby!… Read the full article

Don’t take serious stories so seriously

If you were trying to convince employees to follow brand guidelines, you could deliver stern do’s and don’ts about how to handle the company logo or warn employees not to use people’s personal photos in campaigns.… Read the full article

Funny formulas

Try these fill-in-the-blanks jokes

“If we can open your mind to laughter, we can slip in a little information.”

— Virginia Tooper, American humorist

Want to add humor to your piece?… Read the full article

Make ’em laugh

Three ways to get more humor into your writing

“I learned quickly that when I made others laugh, they liked me. This lesson I will never forget.”

— Art Buchwald, American humorist and Washington Post columnist

Humor gets attention, makes a message go down easier and helps people understand information faster and remember it longer.

… Read the full article