In-house writing workshops
Polish persuasive writing, Web writing, social media writing, creative writing, PR writing & tight writing skills
“Ann is one of the few people who can actually teach something substantial about writing.”
— George Stenitzer, vice president of Corporate Communications, Tellabs
Do you need to reach readers online? Write copy that moves people to act? Master the art of corporate storytelling? Make every piece you write measurably easier to read and understand?
If so, bring Ann in for an in-house writing workshop. You’ll leave with tips, tricks and techniques for getting people to pay attention to your messages, understand them and remember them so they can act on them later.
Start here: Foundational writing workshop
Use the bait your reader likes
If you want to Catch Your Readers, you need to think like a reader. Then you need to use the bait your reader likes, not the bait you like.
Problem is, many of the techniques we’ve institutionalized in business communication writing are not the bait the reader likes.
In this persuasive writing workshop, we’ll debunk destructive writing myths, how-we’ve-always-done-its and relics from Writing 101. (You’re not still stuffing all those W’s into the lead, are you?!) Your team will leave with scientific, proven-in-the-lab approaches for getting people to pay attention to, understand, remember and act on your messages.
Social media writing workshop
Write effective blog posts and social media messages
Creative writing workshop
Engage readers with storytelling, wordplay, metaphor & more
PR writing workshop
Avoid PR 101 approaches:
NOT your father’s news release
Tight writing workshop
Make every piece you write
easier to read and understand