In-house writing workshops
Learn to Catch Your Readers, Get the Word Out On the Web and more
“Ann is one of the few people who can actually teach something substantial about writing.”
— George Stenitzer, vice president of Corporate Communications, Tellabs
Do you need to reach readers online? Write copy that moves people to act? Master the art of the corporate storyteller? Make every piece you write measurably easier to read and understand?
If so, bring Ann Wylie in for an in-house writing workshop. Your team will walk away with tips, tricks and techniques for getting people to pay attention to your messages, understand them and remember them so they can act on them later.
Use the bait your reader likes
|If you want to Catch Your Readers, you need to think like a reader. Then you need to use the bait your reader likes, not the bait you like.|
Problem is, many of the techniques we’ve institutionalized in business communication writing are not the bait the reader likes.
In this persuasive writing workshop, we’ll debunk destructive writing myths. (You’re not still married to the inverted pyramid, are you?!) Your team will leave with scientific, proven-in-the-lab approaches for getting people to pay attention to, understand, remember and act on your messages.
Get clicked, read, shared & liked
|“Try reading a book while doing a crossword puzzle,” writes Nicholas G. Carr, Pulitzer Prize-winning author of The Shallows: What the Internet Is Doing to Our Brains. “That’s the intellectual environment of the Internet.”|
Indeed. Online, constant problem solving (to click or not to click?) and divided attention (you’ve got mail!) lead to cognitive overload. (One researcher even found that reading on the screen temporarily lowers your I.Q. more than smoking weed!) In this environment, how do we Reach Readers Online?
In this Web-writing workshop, your team will learn techniques for overcoming the obstacles of reading on the screen to get the word out on the Web, in social media and via content marketing.
Make your copy more creative with wordplay, metaphor and more
|My husband likes to quote Anonymous, who said: “If a man speaks in the forest, and no woman is there to hear him, is he still wrong?”|
The corporate communication writer’s corollary: If you cover your terribly serious and important stories, and nobody pays attention, does your message still make a sound?
In this creative-writing workshop, your team will learn how to write copy that grabs attention, keeps it longer, communicates more clearly, enhances credibility and is more likely to go viral. You’ll walk away with techniques — not just what to do, but how — for painting pictures in your audience members’ minds so they understand your points faster, enjoy your information more and remember it longer.
NOT your father’s news release
|PR professionals have been married to the traditional news release format since Ivy Lee created the press release more than 100 years ago. Why, then, do we need a new approach?|
With 2,500 releases crossing the wires each day — that’s one every 12 seconds — the impact of your traditional news release ain’t what it used to be. In fact, more than half of all traditional press releases never get covered, according to PRNewswire’s own research.
In this PR writing workshop, your team will learn best practices from the Public Relations Society of America’s “national writing coach.” You’ll find out how to go beyond PR 101 approaches to write media relations pieces that get posted and published, boost your search engine rankings and reach stakeholders directly.
Write it tight
|Read it and weep: More than half of all Americans have basic or below basic reading skills, according to the Department of Education’s latest adult literacy test.|
That means they can sign forms, compare ticket prices for two events and look up shows in a TV guide. But they have trouble finding places on a map, calculating the cost of office supplies from a catalog and comparing viewpoints in two editorials. How well are we reaching these folks with our messages?
In this tight-writing workshop, your team will learn how to make every piece they write easier to read and understand. They’ll walk away with secrets they can use to reach more readers, measurably improve readability, sell tight writing to management — even help your company save time and money with tight writing.