Increase the fact; cut the fluff
 | Why cut the marketing fluff from your web page? Hype reduces reading, sharing — even sales Cut the fluff online: In one study, web visitors were 27% more likely to be able to read a neutral web page faster, understand it better, remember it longer and enjoy it more than the fluffy version. |
 | Stop wasting web visitors’ time with puffery Web visitors ‘get visibly angry’ at verbose sites Tick tock: Readers may be killing time checking out your content on their smartphones. That doesn’t mean they want you to kill their time. |
 | How to get the hyperbole out of your web page Improve your fact-to-fluff ratio Too much fluff? Balance it with fact. |
 | Quotes on avoiding fluff marketing online What writers and others say Reading a blog post on an iPhone is like reading War and Peace through a keyhole — with a flashlight shining in your eyes. |