The good news is, news release optimization takes only a few simple steps. The bad news is, few PR pros know what those steps are. Even some of the best-intentioned pros use SEO techniques that get penalized — not rewarded — by Google.
Find out at NOT Your Father’s PR Writing — our media relations-writing workshop starting July 12.
Learn to avoid Google’s wrath, write links that don’t get dinged by search engines, even optimize for semantic search.
Save up to $100 with our group discounts.